McDonald's Forms Restaurant Experience Team to Strengthen Operations

McDonald’s has introduced a new Restaurant Experience Team to enhance restaurant operations and service efficiency. This initiative integrates multiple functions, including Operations, Supply Chain, Franchising, Development, Restaurant Design, Delivery, and Speedee Labs. Additionally, three new global Category Management teams will focus on beef, chicken, and beverages/desserts.

The move comes as McDonald’s faces increasing competition within the quick-service restaurant (QSR) industry. By creating dedicated category teams, the company aims to improve execution and accountability in key menu segments. “Setting up dedicated category teams on beef, chicken, and beverages/desserts will allow better accountability and execution to win with our core menu,” the company stated.

The new team will also address operational challenges as McDonald’s continues to expand its digital and technological capabilities. With frequent menu innovations and tech-driven solutions, the structure is designed to accelerate implementation across locations.

Since launching the "Accelerating the Arches" growth strategy, McDonald’s has increased its digital user base to over 175 million active users across 60 markets, generating approximately $30 billion in systemwide sales to loyalty members in 2024. The company has also expanded at its fastest rate in decades and introduced global menu innovations to multiple markets.

The restructuring includes leadership development opportunities within McDonald’s. “We’re giving new experiences to proven McDonald’s leaders to excel in the areas that matter most,” the company added.

With this approach, McDonald’s is aligning its operations to improve restaurant performance, optimize menu execution, and drive further growth in the competitive QSR sector.