DS Group’s Society of Salad Unveils ‘The Crunch Club’ Meal Plans in Delhi

Society of Salad, a clean-eating café operated by Dharampal Satyapal Group (DS Group), has introduced a subscription-based offering called ‘The Crunch Club’. This new meal plan provides customizable, fibre-rich salads and protein options delivered directly to customers within a 10-kilometre radius of the brand’s outlet in Delhi’s Green Park Market.

The initiative targets urban consumers seeking consistent, balanced meals without the need for daily planning. The plan includes two distinct packs:

• Pack A offers lighter salads suitable for those prioritizing hydration and low-calorie intake.
• Pack B provides a more filling meal with salads paired with mini wraps or sandwiches.

Both packs are available in vegetarian and non-vegetarian versions. Featured items include the Vegan Exotic Fruit Bowl, Basil Falafel Wrap, Chimichurri Chicken Salad, and Peri Peri Chicken Burrito.

Customers can choose from three subscription durations—a 3-day trial, a 1-week plan, or a 2-week plan—with deliveries six days a week. The subscription starts at Rs 1080.

“More than just a subscription, The Crunch Club of the Society of Salad is an invitation to feel good from the inside out. We’ve built it for people who want to eat healthy without the stress of planning meals every day. It’s clean eating, made effortless,” said Sansksriti Gupta, Society of Salad.

Meals are prepared daily using hydroponically grown greens and consciously sourced ingredients. The offering also includes optional add-ons such as cold-pressed juices, smoothies, kombucha, and protein choices—available at discounted prices for subscribers.

This initiative aligns with DS Group’s strategy to expand its footprint in the hospitality and wellness food sector, catering to the increasing demand for convenient, health-focused dining options.