Baskin Robbins Bets Big on Snacking Trend with New Retail Ice Cream Range

Baskin Robbins has introduced a new range of packaged ice cream products in India, responding to shifting consumer preferences and the growth of quick commerce platforms. The latest offerings are part of the brand’s strategy to position ice cream beyond traditional consumption patterns and into the all-day snacking segment.

The company has launched a diverse collection of products tailored for General Trade stores, supermarkets, and quick commerce platforms. The range includes chocolate-based items, fruit-themed options, and Indian-inspired flavours, alongside ready-to-drink Belgian chocolate milkshakes. Notable products include the Super Strawberry Surprise Cone with chocolate swirl and milk choco-chips, The Original Triple Chocolate Stick, the Very Blueberry Ice Pop, and Traditional Malai Kulfi Slice topped with Iranian pistachios.

A new addition to the product lineup is the “Minis” pack, featuring four smaller-sized ice cream sticks in Mississippi Mud and Almond 'N Caramel flavours. Additionally, the brand has launched Belgian Chocolate Milkshakes in Milk, Dark, and Hazelnut variants. These milkshakes contain 30% less added sugar and are made without artificial colours or flavours.

Mohit Khattar, CEO of Graviss Foods Limited said, “The way consumers enjoy ice cream is evolving, and our new retail range is a reflection of this shift. Last year, we introduced innovative formats aimed at positioning ice cream as an anytime snack rather than just a post-meal indulgence. This year, with the rapid rise of quick commerce and the increasing demand for premium treats at home, we are taking that vision forward by expanding our retail presence. Our goal is to ensure that Baskin Robbins’ signature experience is available in more convenient formats, making it easier than ever for consumers to enjoy their favourite flavours whenever and wherever they choose.”

Following notable growth across retail channels in FY25, including modern trade and quick commerce, Baskin Robbins is reinforcing its distribution network in anticipation of continued demand in FY26. The company is also working to deepen its collaboration with quick commerce platforms to improve accessibility across Indian markets.