Alcohol

Whether premium vodka can sustain this momentum will depend on how successfully brands combine product quality, recognisable identity, distribution…

The interesting question is therefore not whether Indian whisky is abandoning its past. It is whether established whisky brands can retain their…

As Indian single malts continue to build their place in the premium spirits market, the next competition may not only be about flavour or packaging.

Sometimes the ingredient is obvious, as with jamun or honey. In other cases, it works more quietly through the production process.

They are finding different reasons for consumers to look at a bottle twice, display it at home and remember it after the final pour.

The history of alcohol is not simply a story of drinks becoming popular. It is a story of farming, fermentation, trade, taxation, technology and…

These are not simply unusual drinks to put on a cocktail menu. They are records of forests, orchards, grains, seasons, fermentation knowledge and…

The smartest limited editions will therefore be the ones where the reason for the limitation is as compelling as the bottle itself.

 A well-designed glass can control temperature, accommodate ice, guide aroma, manage portion size and create a recognisable visual identity. That is…

Fermentation may have started in the kitchen. But increasingly, its next expression is being built behind the bar.

Exploring different styles, serving methods, and food pairings allows you to appreciate tequila beyond its party-drink image. The more you learn…

For beginners, understanding these basics can make social and dining experiences feel more comfortable and enjoyable.

Instead of asking which wine is better, ask which wine suits your mood, your meal, and your palate. Exploring both styles is the best way to discover…

Exploring different styles also makes food pairing more enjoyable and opens the door to discovering new flavours from breweries around the world.

Whisky appreciation is about quality rather than quantity. Drink slowly, stay hydrated, and eat before consuming alcohol. Always be aware of the…