Jubilant Food Works, which operates Domino's Pizza chain, has partnered with Zippr to use latter's coding method for delivering the orders instead of using consumers' address.
With this partnership, Domino's consumers will be able to share their address during checkout on its online ordering platform, reported PTI.
The location management platform has developed an 8-character code called a 'Zippr' which replaces the four line address. Now, Domino's online customer will simply use a Zippr code while checking out after placing the order online, instead of entering a four-line address.
The services will be started first in Delhi NCR region, expanding to other cities in the next 15 days.
"Delivery constitutes a significant part of our overall business and within that, the share of online ordering is growing fast,” shared S M Narayanswamy, Senior VP Marketing, Domino’s Pizza.
"This is really exciting for us at Zippr, this partnership will enable our customers to use Zippr on Domino's checkout, solving the last mile logistics problems and saving costs," Zippr founder & CEO Aditya Vuchi said.