Tata Consumer Products to move 'Tata Cha' tea chain to IHCL
Tata Consumer Products to move 'Tata Cha' tea chain to IHCL

Tata Consumer Products is transferring its tea chain ‘Tata Cha’ to newly launched Qmin brand of IHCL.

“Tata Consumer Products continually evaluates its businesses in line with its strategy and business objectives. As a result of this process, the Company has decided to transition its Tata Cha business- a tea café format Quick Service Restaurant (QSR) chain to Qmin-Shops operated by a subsidiary of Indian Hotels Company Limited (IHCL),” shared the statement from the brand.

With this Tata Consumer Products wants to better focus on its core FMCG business.

Tata Cha currently has 12 stores across Bangalore serving beverages (tea, coffee, coolers), snacks and merchandise. The business is a good strategic fit for IHCL, and can be synergized with their Qmin brand.

“This is in line with our strategy of streamlining and simplifying our operations. Though it is a relatively small venture in its current form, exiting Tata Cha will enable us to sharpen focus on our core FMCG business,” shared Sunil D’Souza , MD & CEO, Tata Consumer Products.

TCPL also operates coffee chain Tata Starbucks, a 50:50 joint venture with Starbucks Corporation and Tata.

 
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