The India operations of Popeyes are managed by Jubilant FoodWorks Ltd., which has been steadily expanding the brand’s footprint since its debut in the country.
This new menu focuses on delivering a multisensory dining experience that incorporates taste, visuals, aroma, textures, and sound. The dishes combine global influences with reworked versions of classic comfort food.
The outlet, designed as a pure vegetarian quick service restaurant, focuses on North Indian cuisine. Spanning 2,000 sq. ft., it combines a live tandoor counter with a compact service format.
The rollout is part of the brand’s North India expansion strategy and focuses on tapping into a market shaped by rising tourism, evolving consumer preferences, and a growing hospitality sector.
The company currently operates across 24 states and is present in over 170 cities. While Monika Alcobev has established a solid base in major metro areas, it is now reporting rapid growth in North India — a region that’s becoming one of its most active and promising markets.
The brand has been developed over the past three years with a focus on modernising popular Indian street food. The Bandra outlet is positioned as a space for quick dining throughout the day, offering breakfast, lunch, snacks, dinner and late-night options.
The test menu will include cold coffees, fruit-based refreshers, flavored sodas, and energy-style drinks aimed at giving customers more options throughout the day.
The company states that this milestone highlights its focus on serving “Desi Burgers for Desi Souls,” blending Indian flavors with international quick-service restaurant standards.