Restaurant India News: ZYXX Kitchen & Lounge Opens in Gurugram, Targets Premium Casual Dining Market

ZYXX Kitchen & Lounge has launched at M3M Urbana Premium, Sector 67, Gurugram, adding a new full-service dining format to the city’s growing premium retail and hospitality mix. Positioned as a contemporary dining destination, the outlet integrates themed interiors with a multi-cuisine menu, aligning with current consumer demand for experience-led dining in high-footfall commercial developments. The brand states, “At ZYXX, flavours speak louder than words and legends are plated daily.”

The outlet is designed as an immersive dining space, with attention to lighting, architecture, and table presentation. From an operations standpoint, the concept reflects a shift toward destination dining within mixed-use retail hubs, where food and beverage outlets function as key anchors for footfall and dwell time. The menu strategy follows a global-Indian framework, combining Middle Eastern, Mediterranean, Asian, and progressive Indian influences, aimed at appealing to urban, multi-generational consumers seeking variety within a single format.

The offering is structured across multiple menu sections to drive both sharing occasions and individual dining. Signature selections under the ZYXX Chronicles include Avocado Cheddar Spaghetti, Mutton Sukka Podi Dosai, and Ghee Roast New Zealand Lamb Chops. The beverage and starter-led entry points include Sacred Sips, featuring Smoked Tomato & Basil Cappuccino, Himalayan Thukpa, and Korean Gochujang Ramen Broth, alongside salads under The Garden of Gaia and Asian-led small plates under Steamed Secrets with baos, dim sums, and Zyxx Tandoori Dumplings in vegetarian and non-vegetarian options.

Small plates and bar-friendly formats are positioned through Roman Rations, with items such as Delhi Chaat Plate, Firecracker Lotus Stems, Tandoori Aanas, and Bong Bhaji Bites. The menu also includes sushi and sharing formats under Wrapped Wonders, including Empire of Bites and The Tokyo Rolls – Veg Sushi Board. Core comfort-led mains cover pizzas, pastas, risottos, and Indian staples such as Zyxxing Lababdar Paneer, Dal Makhani, and Murgh Makhani. The dessert portfolio includes Mango Tres Leches, Biscoff Fudge Brownie, Chandni Chowk to Times Square, and Shrikhand Tiramisu, designed to extend average order value through end-of-meal additions.

With a stated price for two at Rs 1800 plus taxes, the positioning places ZYXX Kitchen & Lounge in the mid-to-premium casual dining segment, a category that continues to expand in Gurugram driven by office clusters, residential catchments, and destination retail formats like M3M Urbana Premium. The launch reflects a broader hospitality trend where operators are investing in concept-driven outlets with diversified menus to maximise repeat visits, group dining, and occasion-based consumption within organised retail environments.