
After close to a decade of operations in Andheri, August has rolled out a redesigned outlet that reflects a strategic response to changing consumer behaviour in neighbourhood dining. Operated by siblings Ruhi and Daksh Gupta, the café has updated its physical format to support routine-led visits rather than destination-style dining. The refreshed layout focuses on efficiency, comfort, and repeat usability across different dayparts, including short visits before work, breaks between meetings, post-workout stops, and quick evening drop-ins.
The food offering continues to follow August’s established positioning around balanced and comfort-driven options. However, the redesign places greater emphasis on spatial planning and service flow. The new layout has been developed by Studio 6158 and positions the café as a predictable, low-friction stop within the daily movement patterns of local consumers. The objective is to integrate the outlet into regular routines rather than encourage extended dwell time or occasion-based dining.
The interior format blends European design references with a neighbourhood café model. Curved forms and open seating aim to reduce visual barriers and support faster customer movement. A key operational change is the placement of the open barista station within the guest seating zone. This decision supports transparency in preparation, improves service visibility, and allows direct interaction between staff and customers, aligning with the growing preference for open-format service counters in urban cafés.
The colour palette draws from the brand’s established earthy red identity, paired with neutral whites and balanced with black and grey tones. The design references everyday tea and coffee spots familiar to Indian consumers, reinforcing approachability rather than premium positioning. Architectural elements such as a wooden window-frame façade, outdoor-style flooring, and beige-and-red checkered tiles have been used to maintain visual continuity with the brand’s earlier identity while adapting to a more functional retail layout. Lighting has been sourced from Oorja to ensure consistent brightness across service and seating areas, supporting higher footfall periods throughout the day. Even utility spaces follow the same design logic, with the washroom featuring alphabet prints inspired by a scrabble board to retain brand recall without relying on overt visual branding.
August is also using the physical refresh to deepen its engagement with local creative and lifestyle communities. The café continues to work with community-led partners and sustainability-focused brands such as Ugaoo, integrating literature, design, and mindful living into the dining environment. This approach supports longer-term customer retention by positioning the outlet as part of the neighbourhood ecosystem rather than a standalone food and beverage brand.
“August has always been about ease,” says Ruhi Gupta, Head Chef and Co-Founder. “We’ve focused on creating a space where people don’t need to think too much. You come in knowing it will work for you, whether you have twenty minutes or a couple of hours.”
Co-Founder Daksh Gupta adds, “Andheri has always been home, and August now mirrors that feeling better - open, comfortable, and built around real routines.”
The redesign reflects a broader shift within the hospitality sector, where neighbourhood cafés are being repositioned as high-frequency, low-commitment retail formats. Instead of competing on experiential dining alone, operators like August are optimising layout, service design, and brand consistency to capture everyday consumption occasions in dense urban markets such as Mumbai.
Copyright © 2009 - 2026 Restaurant India.