Ranveer Singh Partners with Allied Blenders to Launch Premium Spirits Venture

Bollywood star Ranveer Singh has entered into a business partnership with Allied Blenders and Distillers Limited (ABDL), a leading player in India's retail and spirits industry. The new venture, approved by ABDL’s board on 4th September 2024, will focus on offering a portfolio of premium brands, blending global craftsmanship with rich Indian flavors to cater to evolving consumer preferences in India’s retail sector.

"I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavors of India, creating experiences that speak to people," said Ranveer Singh, Business and Creative Partner.

In addition to his acting career, Ranveer Singh has gained recognition as a strategic entrepreneur, known for his business foresight and ability to drive new ventures. As part of this partnership, Singh will play a crucial role in shaping the brand's identity and expanding its growth in the luxury spirits market in India.

"At ABDL, we have always believed in the power of innovation. This new venture, with a major personality like Ranveer Singh, represents our commitment to bringing the best to the market. With him as our business partner and creative mentor, we are confident that our luxury products will resonate with consumers," said Alok Gupta, Managing Director of Allied Blenders and Distillers Limited.

This new initiative marks a strategic shift for ABDL, allowing it to focus on the luxury spirits segment while maintaining its core mass-market brands. The venture aims to drive quicker decision-making, adapt more efficiently to market trends, and leverage specialized marketing strategies for luxury products. With rising demand for premium and luxury spirits in India’s retail industry, the partnership is expected to make a significant impact.

In addition to launching its own brands, the venture will collaborate with Indian start-ups and international brands, capitalizing on ABDL’s established sales and manufacturing networks.