
ZOIL, Zero Oil Authentic Flavours, has appointed Bollywood actor, model, and fitness advocate Milind Soman as its official brand ambassador. The partnership reflects ZOIL’s focus on promoting healthy, flavorful cooking and aligns with Soman’s longstanding advocacy for holistic wellness and nutrition.
The company recently introduced what it describes as the world’s first Zero Oil Kitchen, offering a dining experience where dishes are prepared without the use of oil, cream, or butter. Using a proprietary process, ZOIL aims to deliver authentic flavors while eliminating traditional cooking fats.
Suman Bharti, Founder of ZOIL said, "We are thrilled to welcome Milind Soman to the ZOIL family. His dedication to fitness and healthy living perfectly embodies our brand philosophy that delicious, authentic flavors don't require excessive oil. Milind's incredible fitness journey and lifestyle choices make him the ideal representative for our mission to revolutionize Indian cooking."
Soman, known for his work in Indian cinema and his achievements in athletics said, "I've always believed that nutrition is the foundation of good health," said Milind Soman. "ZOIL's innovative approach to preserving authentic flavors while eliminating unhealthy oils resonates with my personal philosophy. I'm happy to help spread awareness about how we can enjoy the rich tastes we love without compromising our health."
The collaboration will include a marketing campaign across digital platforms, where Soman will demonstrate how ZOIL products can be used to prepare traditional dishes with authentic taste but without any oil.
ZOIL’s menu features a range of Indian cuisine, from Mughlai dishes to Bengali Fish Paturi, using its zero oil cooking method. The brand positions itself as a solution for consumers seeking healthier alternatives without sacrificing traditional flavors.
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