- September 17, 2020 / 8 min readThey have also partnered with Café Coffee Day and Rebel Foods for its expansion plans across India.
Mad Over Donuts has decided to revamp and reintroduce itself to its customers.
Initially positioned to offer an affordable indulgence, the brand’s new focus will be to become a part of all celebrations and joyful occasions, no matter the size.
Mad Over Donuts will now position itself as a lifestyle brand in the treats and confectionaries category.
Their refreshing new avatar will be symbolized by a new logo with a modern design and cleaner lines yet encompasses the values which the brand was built on.
The brand has also extended its colour palette to feature brighter, fun colours such as orange, yellow, purple, teal, and pink, which will emphasize their core ethos of Fun, Flavour and Freshness.
With its new digital marketing strategy, Mad Over Donuts wants to stay connected with its customers via an omni-channel approach, in addition to launching new stores across India.
The brand is ensuring that customer safety is pivotal during these trying times, which is ensured by daily monitoring of hygiene practices across all the outlets.
The donut giant is also taking all the required measures to ensure cashless, digital transactions for better and safer customer experience.
They have partnered with DotPe to power their own QR code-based ordering experience, which has been well received by patrons.
They have also partnered with Café Coffee Day and Rebel Foods for its expansion plans across India.
During the lockdown, Mad Over Donuts also forayed into the cloud kitchen mode of operations by adding 12 brand new kitchen spaces in Bangalore.
“Our new look – be it the new logo, revamping the look and feel of our outlets, and introducing a new & exciting menu and packaging options is all about becoming synonymous with enjoyment and celebration even for the smallest of reasons,” shared Tarak Bhattacharya, CEO, Mad Over Donuts.
With a new look and old favourites, Mad Over Donuts promises to continue serving up happiness.
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