- March 23, 2017 / 2 min readM.O.D. managed to perfect an array of flavours that are both global and acceptable to the Indian palate, as well as make it accessible and affordable to all.
Mad Over Donuts, one of India's favourite donuts brands, has introduced its gourmet line of Belgian liege waffles, which is going to be available across all its outlets, pan-India.
M.O.D. has almost 50 today and has grown impressively.
M.O.D. managed to perfect an array of flavours that are both global and acceptable to the Indian palate, as well as make it accessible and affordable to all.
The liege waffles have a fresh, crispy crust which gives way to a soft, delicious centre. Usually, they are best enjoyed with toppings such as whipped cream, icing sugar, fruit compotes and chocolate.
Tarak Bhattacharya, COO – Mad Over Donuts, said, "Mad Over Donuts has been a pioneer in the QSR segment in India, in more ways than one. After making donuts part of the culture of celebration in a market dominated by local sweets, we are introducing a large segment of India to the joys of waffles. With almost 50 outlets across 4 Indian metros, we are the first QSR chain in India to introduce a dedicated line of waffles for wide consumption.
Our reach will make sure that waffles too, like donuts, find every foodie who yearns a great gourmet experience. With 11 flavours, our range has been carefully curated to cater to every kind of palate and preference. We are confident that our waffles will be well received by consumers."
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