KFC joins the fast-food mac and cheese battle

The latest fast food battle is all about mac and cheese. Earlier, the American fast food restaurant chain Chick-fil-A rolled out its new mac and cheese side.

Now, KFC is debuting Mac & Cheese Bowls. Using its legendary Mac & Cheese as a base, the new Bowl offering also includes Popcorn Chicken before being topped with a delectable Three-Cheese Blend.

Andrea Zahumensky, Chief Marketer of KFC US, said, “Mac and Cheese has a cult-like following, and bowl food is a trend that isn't going away anytime soon. So, it made perfect sense to call up a favorite side dish to the big leagues, in a way that only we could, with Mac and Cheese Bowls."

KFC said, “Arriving just in time for "back to school" season, the new Mac & Cheese Bowl $5 Fill Up comes complete with a medium drink and chocolate chip cookie. It's an abundant, convenient, filling and affordable meal that's a perfect grab-n-go dinner (or lunch!) for the whole family for just $5 (price and participation may vary; tax extra). In addition to Mac & Cheese Bowls, KFC offers a full line up of $5 Fill Ups, featuring KFC's world-famous fried chicken, Pot Pies and Famous Bowls.”