FSIPL Expands Marimbula Beverage Line with Seasonal Flavors for Hospitality Sector

Food Service India Pvt Ltd (FSIPL), a key player in India’s B2B food solutions market, has expanded its beverage offerings under the Marimbula brand with the introduction of three new syrups: Jallab, Aam Panna, and Kala Katta. These additions are aimed at strengthening FSIPL’s seasonal portfolio for hotels, restaurants, cafés, and cloud kitchens across India.

The move reflects FSIPL’s strategy to address demand for functional and ethnic beverages within the Indian hospitality industry. The newly introduced syrups are intended for professional use, offering chefs, beverage managers, and mixologists convenient solutions that balance authenticity with preparation efficiency.

The three new flavors are designed with distinct regional and seasonal preferences in mind. The Jallab Syrup draws from Middle Eastern influences, combining rose and dates to create a floral and sweet beverage. Aam Panna, a traditional Indian mango-based cooler, offers a tangy and sweet flavor profile that resonates with domestic tastes. Kala Katta brings a gourmet interpretation of the street-style kala khatta gola, catering to consumers seeking nostalgic flavors with elevated quality.

While the primary focus remains on the B2B channel, FSIPL is also targeting the consumer segment through the Marimbula brand. A retail line of syrups in 250 ml packs has been introduced with a wide selection of flavors including Jallab, Red Velvet, Mojito Mint, Blue Curacao, Watermelon, Green Apple, Saffron Cream, Hazelnut, Peach, and Vanilla Cream. These products are available through Amazon, other quick commerce platforms, and select offline stores.

Harshad Jain, VP Beverages, Food Service India Pvt Ltd said, “Our Marimbula range celebrates flavors that Indians love while offering beverage solutions that are consistent, easy to use, and high on taste. With these summer coolants, we aim to help hospitality partners serve memorable drinks that refresh and delight their customers. As beverage trends shift toward ethnic drinks and exciting new flavors, Marimbula is perfectly positioned to deliver both familiarity and innovation in every sip.”

The Marimbula range is structured to support beverage operations in the hospitality industry by offering syrup formats that reduce preparation time while maintaining taste consistency. The company’s focus on scalability, operational ease, and localized flavor trends aligns with evolving demand in India’s foodservice sector, particularly during high-consumption seasons like summer.

The expansion highlights FSIPL’s continued investment in beverage innovation tailored for both professional kitchens and consumer experiences.