DeVANS Boosts Production in Assam Through New Brewery Partnership

DeVANS Modern Breweries, a key player in India’s alcoholic beverage (alcobev) industry, has strengthened its retail presence nationwide through a new production partnership with a prominent brewery in Assam. This expansion aligns with the company’s ongoing efforts to meet growing demand and follows successful collaborations in Arunachal Pradesh, Tamil Nadu, Jharkhand, and Uttar Pradesh. With this new tie-up, DeVANS' production capacity has increased to 190,600 KL, enabling an additional production of over 10 lakh cases annually.

Prem Dewan, CMD of DeVANS said, "Assam represents a vibrant market with immense growth potential in the brewing industry. Our collaboration in Assam not only enables us to efficiently serve the local market but also underscores our dedication to providing consumers with unparalleled quality and taste." He also noted that the company's entry into Assam is a significant step toward its goal of offering premium beverages across India.

DeVANS, known for its popular beer brands like Godfather and Six Fields, is planning to expand its product range by introducing a craft gin and new expressions of its single malt GianChand whisky. Recently, the company entered the premium lager segment with two distinct beers – Six Fields Brute, with up to 8 percent ABV, and Six Fields Pilsner, with up to 5 percent ABV.

This strategic move in Assam further reinforces DeVANS’ commitment to growth and innovation within the Indian retail and brewing landscape.