Vadilal appoints Parineeti Chopra as brand ambassador

Ice Cream major Vadilal has appointed Bollywood actress Parineeti Chopra as their brand ambassador.

Vadilal is promoting three variants of their drool worthy ice creams called Badabite select (Belgian chocolate based bar), 20 variants of Flingo (centre filled cones) and Gourmet (cups). The variants ranges from Rs 50 to Rs 150 in price.

“Parineeti is a bubbly, cheerful and really very cooperative. We were able to complete all our ads in one day. Her nature is very similar to when we sell Vadilal to a person and they get. Her feeling for the ice-cream comes out,” said Devanshu Gandhi, MD of Vadilal to IANS.

The "Ishaqzaade" actress, who has lost weight, says she loves ice-creams and that the trick to have ice-creams without any guilt is to have it before a work-out session.

"I am genuinely excited about today because Vadilal has been part of my childhood and now it is part of my adulthood. I am genuinely so proud that they chose me," Parineeti told media.

Vadilal MD Devanshu Gandhi and sales and marketing president Vishal Surti also unveiled their latest ad campaign for three of their new ice-creams.