Alcohol industry

As Indian single malts continue to build their place in the premium spirits market, the next competition may not only be about flavour or packaging.

Sometimes the ingredient is obvious, as with jamun or honey. In other cases, it works more quietly through the production process.

They are finding different reasons for consumers to look at a bottle twice, display it at home and remember it after the final pour.

The smartest limited editions will therefore be the ones where the reason for the limitation is as compelling as the bottle itself.

The future of premium drinking may not be defined by the most expensive bottle on the shelf. It may be defined by the drink that fits the occasion…

Fermentation may have started in the kitchen. But increasingly, its next expression is being built behind the bar.

A successful destination bar strengthens brand reputation, attracts new visitors, encourages repeat business, and creates memorable moments that…

The most successful beverage programs will focus on creating drinks where flavour, aroma, presentation, and storytelling work together.

Exploring different styles, serving methods, and food pairings allows you to appreciate tequila beyond its party-drink image. The more you learn…

For beginners, understanding these basics can make social and dining experiences feel more comfortable and enjoyable.

Exploring different styles also makes food pairing more enjoyable and opens the door to discovering new flavours from breweries around the world.

Whisky appreciation is about quality rather than quantity. Drink slowly, stay hydrated, and eat before consuming alcohol. Always be aware of the…

The best bottle is the one that matches your taste, your meal, and the occasion. With every new bottle, you build confidence, discover new flavours,…

For Indian beer enthusiasts looking to expand their horizons, Taiwanese beers provide a refreshing and exciting alternative. Their smooth character,…

Soju's evolution from a traditional Korean spirit into a globally recognised beverage category reflects larger shifts taking place across the…