ZigZag Vodka Debuts in Delhi

ZigZag Vodka has officially entered the Indian spirits market with a launch event in New Delhi that highlighted its distinctive identity and bold flavors. Held at The Upper HSE by Tivoli, the event drew a mix of influencers, mixologists, and industry trendsetters, offering an immersive experience that emphasized individuality and creativity.  

The venue was divided into two distinct spaces, the "Zig" and "Zag" rooms, each featuring unique themes. The “Zig” room included an hourly-changing cocktail experience curated by Lair, ranked among Asia’s 50 Best Bars, and featured performances by the Divine Feminine troupe. The “Zag” room showcased live acts from GNDHI, Sarthak Mudgal, and OG Shez, providing high-energy entertainment.  

Guests also experienced a curated cocktail menu designed by Lair’s Beverage Director, Navjot Singh, highlighting ZigZag Vodka’s vibrant flavors and smooth texture. The event incorporated dynamic light installations and interactive experiences, aligning with the brand’s focus on bold and unconventional living.  

Ishwaraj Bhatia, Co-Founder of ZigZag Vodka said, “This launch is about more than just introducing a new vodka; it’s about sparking a movement of individuality. ZigZag is for those who embrace the unexpected and unconventional, celebrating their uniqueness. The energy and creativity at last night’s event perfectly captured that spirit.”  

ZigZag Vodka will be available at select outlets and premium bars in Delhi and Goa this month, with plans to expand into Assam soon. The brand aims to carve a niche in India’s hospitality and spirits industry with its bold flavors, smooth taste, and focus on spontaneity and creativity.  

This launch signals ZigZag Vodka's ambition to establish itself as a key player in India’s evolving beverage market while emphasizing its unique approach to engaging with modern consumers.