- February 28, 2020 / 5 min readThe partnership with Swiggy will allow McDonald’s to reach out to new customers, offering additional growth potential for its business.
With a focus on Delivery, McDonald’s India (North and East) has partnered with Swiggy, one of India’s leading food delivery platforms. The partnership with Swiggy will allow McDonald’s to reach out to new customers, offering additional growth potential for its business.
The service will be available through more than 125 McDonald’s restaurants in North and East India.
Robert Hunghanfoo, Head, Connaught Plaza Restaurants Pvt Ltd, said, “We are excited to be available for customers on Swiggy and are committed to deliver a great experience every time they order from us.”
Delivery is one of the key growth drivers for McDonald’s, not only in India but also globally.
“Delivery provides us a way to both attract new customers and regain customers who have not ordered from us for a while. It also enables us to service and win over those customers who are seeking convenience in this increasingly fast paced world,” Robert added.
Srivats TS, VP Marketing at Swiggy, stated, “We know our consumers love the convenience of getting their favorite dishes right at their doorstep. Through this partnership, we look forward to delighting our consumers in the North and East of India who can now order their McDonald’s menu favourites seamlessly through Swiggy.”
With one of India’s leading food delivery platforms Swiggy on board, McDonald’s will offer increased accessibility and availability of McDelivery to its customers in North and East India.
QSR’s Statistical View
As per a recent report, the Food Industry is no doubt booming at a fast rate, with Full-service restaurants and Quick Service Restaurant (QSR) together accounting for around 73% of the total restaurant industry.
According to the report by the National Restaurant Association of India, the overall restaurant market will touch Rs 510 billion in the next four years, from the current Rs 205 billion. It said that QSR space would be amongst the fastest-growing, touching nearly Rs 250 billion of the overall market in the next few years.
Popularity of QSR in India
QSRs have gained popularity with evolving lifestyles, urbanisation, and growing nuclear families. They are growing faster than the full-service restaurants across the globe due to their quick deliveries and competitive pricing that attract consumers. McDonald’s was the first QSR in India followed by various others such as KFC and Dominos.
QSRs have always been a zone of attraction for both consumers and business investors, making its franchises a lucrative segment for investment. QSR can be a one-stop destination for budding entrepreneurs that are stepping in this industry for the first time.
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