Wine leader Moet Hennessy partners with WhistlePig, to expand in Europe, Asia

The world leader in luxury wines and spirits Moët Hennessy has announced its partnership to exclusively bring WhistlePig, the #1 distiller in the ultra-premium and luxury rye whiskey category in North America, to consumers in selected markets in Europe and Asia. 

In addition, as part of this partnership, Moët Hennessy acquired a minority stake in WhistlePig.

“The arrangement with Moët Hennessy marks a significant moment for WhistlePig. We could not be more pleased to align our brand with the leader in luxury wines and spirits. We are excited about the future collaboration with Moët Hennessy’s team in the international market,” shared Jeff Kozak, CEO, of WhistlePig.

“We have long admired LVMH as a builder of amazing brands and products, and we have learned a lot from Moët Hennessy over the years” says Wilco Faessen, co-founder of WhistlePig. “There is a great portfolio fit, and, critically, our cultures are very much aligned in terms of patiently building our brands and business over time, with a focus on quality and a differentiated experience for our consumers and our customers.”

Commenting on the same, Philippe Schaus, President & CEO of Moët Hennessy shared, "We are convinced that WhistlePig fits very well with the rest of Moët Hennessy's portfolio. This high quality and top-rated whiskey brand has done a remarkable job distinguishing itself among the emblematic and iconic craft distilleries in the United States with an ultra-premium standing in terms of identity, quality and price positioning.

The group is looking at launching WhistlePig in various markets in Europe and Asia early next year.