Restaurant India News: BeeYoung Expands Its Line-Up With a Tropical Pilsner Brewed for All-Season Appeal

BeeYoung, the craft beer brand known in India for its crisp profile and appeal among younger consumers, has introduced a new variant—a Tropical Pilsner. This launch adds a new category to the brand’s portfolio and reflects its focus on expanding flavour-led innovations in the craft beer segment.

The variant was first developed at BeeYoung Brewgarden, the company’s microbrewery in New Delhi, where it gained strong consumer approval. Positioned as India’s first Tropical Pilsner, the new product is designed to deliver a light and refreshing drinking experience.

The brew features balanced notes of mango and passion fruit supported by a light-bodied base and a smooth malt finish. It has been formulated to pair well with a range of cuisines and occasions, allowing the brand to target both regular and seasonal consumption. After multiple rounds of trials, the team refined the canning process to ensure the flavour profile remains consistent with the microbrewery version.

Abhinav Jindal, CEO and Founder, Kimaya Himalayan Beverages, said, “With the launch of BeeYoung Tropic Pilsner, we aim to capture the feeling of pure joy and togetherness that arises from great craft beer. Launching it here in Dehradun, the city where BeeYoung was born, surrounded by music and mountains, feels like the perfect homecoming for this tropical journey.”

The introduction of the Tropical Pilsner builds on BeeYoung’s existing range of flagship craft beers, which have been positioned around quality brewing and the evolving preferences of India’s younger beer consumers. The latest variant reinforces the brand’s approach to expanding within the premium craft beer market through new flavour-forward formats.