Restaurant India News: Ranveer Singh Introduces Rangeela Vodka with ABD Maestro Pvt. Ltd.

ABD Maestro Pvt. Ltd. has launched Rangeela, a contemporary Indian vodka co-created by actor and entrepreneur Ranveer Singh. As Co-Founder and Creative Partner of ABD Maestro, Ranveer has positioned Rangeela as a brand that reflects India’s vibrant energy, colour, and creative spirit, blending cultural expression with modern craftsmanship.

Rangeela is produced using a triple-distillation and platinum chill-filtration process to ensure smoothness and quality consistent with global standards. The vodka has been developed for a new generation of consumers seeking bold, expressive options in India’s premium spirits segment.

Ranveer Singh said, “With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard and celebrated. Rangeela is born out of this very spirit.”

Bikram Basu, Managing Director of ABD Maestro, added, “With Ranveer Singh as the Co-Founder and Creative Partner for Rangeela, we aim to disrupt simply the best quality vodka with innovative packaging and never before category communication. Rangeela brings our cultural flair—celebration of colours, character and fun. It’s for India and the global consumer.”

Rangeela’s profile is designed for versatility, catering to both straight consumption and creative mixology. The vodka complements cocktails that emphasize strong and diverse flavours such as citrus, cranberry, and espresso. Signature cocktails including the ‘Bandra Barbie’ (Cosmopolitan), ‘Aaj Blue Hai Paani’ (Blue Lagoon), and ‘Latte Lag Gai’ (Espresso Martini) highlight the brand’s playful, contemporary positioning.

Launched initially in Maharashtra at Rs 2,400 for a 750 ml bottle, Rangeela will soon expand to other markets including Goa, West Bengal, and key cities across North India. The introduction of Rangeela marks ABD Maestro’s latest move to strengthen its premium spirits portfolio, with a product that merges Indian creativity and global production standards within the country’s evolving beverage landscape.