Quaffine Expands into Mumbai with India’s First Cold Brew Coffee Liqueur

Quaffine, India’s pioneering cold brew coffee liqueur, has officially entered the Mumbai market after establishing a strong presence in Goa. With over 600 points of sale in Goa, including more than 500 retail stores and 100 restaurants and bars, this expansion marks a strategic move to strengthen its footprint in India’s premium beverage industry.

The launch in Mumbai reflects the rising demand for coffee-infused beverages and premium drinking experiences in India. Crafted with 100% Arabica beans from Chikmagalur’s coffee estates in Karnataka, Quaffine follows an 18-step process that includes sourcing, roasting, brewing, and maturation. The result is a premium coffee liqueur free from additives and artificial ingredients, ensuring consistent quality and authentic flavor.

Isaac Vivek Mani, Founder and CEO of Indie Brews and Spirits Pvt Ltd, the parent company of Quaffine, stated, “We are very excited to bring Quaffine to Mumbai. A city that already loves its coffee and cocktails, we hope to be in every home bar that supports Indian craft brands. Our ambition is to be the number 1 brand in the coffee liqueur category, and launching in Mumbai is a big step towards it. Our plan is to establish a footprint in over 200 of Mumbai’s most iconic bars—spanning luxury five-star venues to popular mid-tier bars and local joints and over 100 retail outlets—within the first few months of launch.”

The liqueur’s flavor profile includes notes of chocolatey coffee, roasted nuts, raisins, and butterscotch, making it versatile for cocktails, desserts, or standalone consumption.

Olson Pereira, Co-founder and Master Blender of Indie Brews and Spirits Pvt Ltd, highlighted the brand’s focus on authenticity, saying, “Coffee has always been more than just a beverage; it’s a culture. We wanted to tap into this sensibility by offering a premium liqueur that seamlessly incorporates itself into modern drinking habits. Liqueurs may be a minor player in the cocktail space, but they are crucial. That’s why we’ve committed to upgrading the category and bringing India’s craftsmanship to the forefront.”

Rajesh Gurnani, Chief Operating Officer of Indie Brews and Spirits Pvt Ltd, added, “The last decade has witnessed a surge in the demand for Indian craft spirits. Liqueur is a challenging category, but it’s one that truly matters to us. Since our launch in Goa in 2022, we’ve had tremendous support from our consumers, distributors, retailers, and bars—especially the neighbourhood bars. As a result, we are the largest-selling premium coffee liqueur in Goa. With our expansion strategy and the response we’ve already received, we are confident that Quaffine will deliver strong financial returns while setting new benchmarks in the premium liqueur segment.”

Following its Mumbai debut, Quaffine plans to expand into major Indian cities, including Pune, Gurugram, Delhi, Bangalore, and Puducherry, with the aim of becoming a leading name in the premium coffee liqueur category.

Quaffine is available in a 750ml bottle priced at Rs 2,850 and will soon be stocked across Mumbai and Pune retail outlets and bars.