NeuWorld Spirits Diversifies with Living Legend Premium Vodka Launch

NeuWorld Spirits, a conglomerate spanning tobacco, FMCG, and real estate sectors, has ventured into the premium white spirits category with the introduction of Living Legend Premium Vodka. Crafted to redefine standards in the spirits industry, Living Legend embodies sophistication and refined taste. This addition complements NeuWorld Spirits' existing portfolio, which includes whisky brands Downing Street and Royal Tribe.

Living Legend Premium Vodka is meticulously crafted from select grains, distilled five times to ensure purity and smoothness. Its unique flavour profile is a harmonious blend tailored to perfection. The vodka presents a clean and neutral aroma on the nose, with a subtle hint of freshness. On the palate, it offers a soft and velvety texture that delicately coats the mouth without any harshness. The finish is long and smooth, leaving behind a pleasant warmth that invites enthusiasts to savor the moment.

Initially available in Quart and Nip sizes, Living Legend Premium Vodka will debut in select markets starting with Punjab, Uttar Pradesh, and Haryana, followed by Delhi, Chandigarh, and Himachal Pradesh. Prices will range from Rs 800 to Rs 1100, varying by state.

Poonam Chandel, Managing Director of NeuWorld Spirits said, "We are thrilled to introduce Living Legend Premium Vodka. This launch signifies our commitment to setting new standards in vodka quality and taste. Living Legend epitomizes our dedication to innovation and excellence in every sip, catering to discerning consumers seeking an elevated vodka experience."

According to an IWSR report, India's vodka market is projected to grow by approximately 2.13 percent from 2024 to 2028, maintaining its position as the preferred choice in the white spirit segment.