Latambarcem Brewers Partners with Air India Express to Serve Borécha Beverages Onboard

Latambarcem Brewers (LB Brewers), a Goa-based beverage company, has partnered with Tata Group-owned Air India Express to serve its Borécha Ginger Ale and Rose Vanilla beverages on major domestic routes across India. This collaboration marks a significant step in expanding Borécha's presence in the aviation and hospitality sectors.

“Borécha is the perfect blend of health, fun and taste, and this is the reason why its popularity has soared significantly since its inception. Borecha meaning good tea, each of its flavors is unique, exciting and definitely the most suited travel companion. It further advances our mission of making health-oriented functional beverage accessible to everyone irrespective of whether they are hustling at work, sweating it out at a gym, or travelling for work or leisure. Our association with Air India Express is a significant milestone in this regard and it’ll surely go a long way,” said Latambarcem Brewers co-founder and CEO Aditya Ishan Varshnei.

Borécha, a tea-based functional beverage, is known for its health benefits such as improved immunity, digestion support, and stress reduction. Since its launch, it has gained recognition among leading retail, aviation, and hospitality brands across India.

The partnership aims to enhance the in-flight experience by offering healthier beverage choices. Varshnei highlighted that the collaboration aligns with their goal of promoting wellness through accessible, functional drinks. He added that Borécha’s journey from being a local Goan favorite to becoming a national brand reflects its growing popularity in the food and beverage industry.

Manufactured at LB Brewers' facility in Goa, Borécha uses a blend of Assam and Darjeeling teas to create its distinctive flavors. Its room temperature stability makes it particularly suitable for distribution across flights, trains, restaurants, and retail outlets.

With this partnership, Air India Express passengers can now enjoy Borécha's refreshing beverages as part of their in-flight service, reflecting a shared commitment to offering quality and health-conscious options to travelers.