Jubilant Food Ltd Partners with Coca-Cola for Beverage Distribution

Indian quick-service restaurant operator Jubilant Food Ltd (JFL) has signed a memorandum of understanding (MoU) with Coca-Cola to purchase and market sparkling beverages and other products.

This move signals a change in JFL's beverage partnership strategy, as the company had been associated with PepsiCo since 2018 to supply beverages across its restaurant chains, including Domino's Pizza. The decision comes shortly after Jubilant Bhartia Group, JFL's parent company, acquired a 40 percent stake in Hindustan Coca-Cola Beverages, Coca-Cola’s bottling arm in India, in a deal valued at approximately Rs 10,000 crore.  

As per the regulatory filing, the MoU sets out the principal terms for JFL to purchase Coca-Cola’s beverage portfolio from its authorized bottlers while also engaging in marketing activities for the brand.  

JFL operates 3,130 stores across six markets, including India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia. The company manages a diverse portfolio of brands, including Domino’s Pizza, Popeyes, and Dunkin’. It has also developed its own brands, such as Hong's Kitchen, an Indo-Chinese QSR brand in India, and COFFY, a café brand in Turkey.  

This new partnership with Coca-Cola marks a strategic step for JFL as it continues to expand its beverage offerings across its global restaurant network.