Globus Spirits Enters Luxury Whisky Market with DŌAAB India Craft Whisky

Globus Spirits Limited has introduced its first single malt whisky under the DŌAAB India Craft Whisky brand, marking the company’s entry into India’s luxury whisky segment. The brand aims to cater to the country's evolving whisky market, where consumer preferences are increasingly shifting towards premium craft spirits.  

The name DŌAAB is inspired by the Hindi words "dō" (two) and "aab" (water), representing the fertile land between two rivers. This symbolizes the merging of perspectives and influences, which forms the core philosophy of the brand. The first limited-edition release, *01 Six Blind Men and the Elephant*, draws inspiration from the Indian fable and features whisky aged in 100 percent ex-bourbon barrels. This release is limited to 500 casks and showcases meticulous craftsmanship and collaboration.  

The packaging incorporates motifs inspired by Rajasthan's mandana art, combining tradition with a modern aesthetic. This aligns with DŌAAB’s focus on blending traditional and contemporary elements to appeal to whisky enthusiasts looking for innovative and unique experiences.  

Shekhar Swarup, Joint Managing Director of Globus Spirits Limited said, “Within two years, the company has innovated into various segments in the drinks industry of India, and we are proud to raise the standards with the launch of DŌAAB. As a company, we continue to aspire for more and will offer the best offerings cutting across all segments.”  

DŌAAB India Craft Whisky, *01 Six Blind Men and the Elephant*, is being launched in a 750 ml bottle priced between Rs 4,500 and Rs 5,500, depending on state pricing norms. The product will initially be available in Delhi, Gurgaon, Lucknow, and Jaipur, with plans for gradual expansion to other markets.  

The introduction of DŌAAB reflects Globus Spirits' ambition to elevate the Indian whisky market with offerings that combine tradition, innovation, and premium craftsmanship.