Fabindia and ITC Sunfeast Baked Creations Collab to Launch Cafes in India

Fabindia, a prominent Indian lifestyle brand, has partnered with ITC Sunfeast Baked Creations to open dine-in cafes at select stores throughout India. Established in 1960, Fabindia is one of the country’s leading retailers in apparel and homeware, boasting 358 stores in 129 locations nationwide and 11 international outlets. The brand is known for its commitment to sustainable business practices.

ITC Sunfeast Baked Creations specializes in quality baked products tailored to the Indian market, offering a variety of cakes and pastries. The brand combines its expertise in baking with convenience, particularly in food delivery, ensuring customers can enjoy quality baked goods easily.

The cafes will feature a diverse menu, including pull-apart bagels, croissants, gourmet breads, and a selection of beverages. Customers can also celebrate special occasions such as birthdays and Diwali, and make bulk orders or host kitty parties at the ITC Sunfeast Baked Creations Café.

A Fabindia spokesperson stated, “We are super excited to partner with ITC Sunfeast Baked Creations. When you step into a Fabindia Experience Centre, it’s about more than just retail, it’s about the total experience. Our joint commitment to quality and freshness is in step with similar values both share. Health, nutrition, and quality are of equal importance, and Fabindia has always been about maintaining a balance between taste, ethically sourced ingredients, and our customer’s choices.”

An ITC spokesperson added, “We are thrilled to partner with Fabindia, a pioneer in not just the retail space, but in the craft space as well. Offering the best food, prepared with the finest ingredients has always been our ethos. ITC Sunfeast Baked Creations is privileged to be working with Fabindia and has a chance to reach out and touch more customers in many more places across the length and breadth of India.”