Curefoods Invests in Dras Ice to Enhance Distribution for Cloud Kitchens and QSRs

Curefoods has announced a strategic investment in Dras Ice, a company specializing in providing pure, contaminant-free packaged ice solutions. This partnership is set to bolster Curefoods’ distribution capabilities for its cloud kitchens and quick-service restaurants (QSRs) by leveraging Dras Ice’s frozen chain logistics.  

The rise of quick commerce (Q-commerce) has driven demand for high-quality packaged ice, making this collaboration a key step in Curefoods’ efforts to enhance its operational ecosystem and meet the increasing need for safe and reliable ice products nationwide.  

Inspired by India’s coldest inhabited village, Dras Ice caters to industries such as HORECA (Hotels, Restaurants, and Catering), modern trade channels, and Q-commerce platforms. By addressing operational requirements for premium-quality ice, the brand ensures businesses have access to safe and reliable solutions.  

“Our collaboration with Dras Ice strengthens our ability to support the operational needs of cloud kitchens while addressing a clear market gap in the packaged ice segment. Together we are set to revolutionize how India consumes ice by offering superior, certified, and safe packaged ice solutions,” said Gokul Kandhi, Chief Operating Officer of Curefoods.  

This partnership aligns with Curefoods’ vision of supporting innovative solutions that prioritize quality and safety for businesses and consumers alike. 

In addition to this investment, Curefoods recently acquired the South and West India operations of Krispy Kreme from Landmark Group. This move marked a significant step in expanding its portfolio and strengthening its presence in India’s foodservice sector. With these developments, Curefoods is poised for continued growth and aims to solidify its position as a leading F&B operator in the country.