Coca Cola Launches Its New Variant Maaza Gold

Carlsberg Group, the world’s third-largest brewer, is set to deepen its presence in India by establishing two to three new breweries. In the quickly expanding Indian beer market, this calculated action seeks to strengthen its supply chain and grow its market share. 

Carlsberg, which currently has seven breweries in India, recently spent ₹350 crore to develop its facility in Mysuru, Karnataka. New production lines are being added as part of this development to increase capacity and satisfy growing customer demand. With a focus on Carlsberg and Tuborg products, the 28-acre Mysuru brewery is anticipated to quadruple its yearly production capacity from 80 million liters to 160 million liters.

Carlsberg India, a member of the internationally recognized Carlsberg Group from Denmark, offers Indian consumers a brewing legacy spanning 178 years. Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and 1664 Blanc are among the many different beers that Carlsberg India offers.

Favorable demographics and rising income in India are driving substantial development prospects in the beer sector. Carlsberg is confident in the promise of India, as seen by its dedication to growing its presence there despite the challenges of doing business there. The business wants to grow its market share from the 18% it held two years ago to the present 25%.

“Karnataka is a key market for Carlsberg India, and this expansion underscores our long-term commitment to the state. Our investment will not only support economic growth but also generate additional employment opportunities in the coming years,” said Nilesh Patel, Managing Director, Carlsberg India.
 
With these developments, Carlsberg is poised to strengthen its position in India’s competitive beer market, leveraging strategic investments and a focus on meeting the evolving preferences of Indian consumers.

Evocus, one of the innovative brand renowned for redefining beverage experiences, is set to disrupt the industry with the launch of its latest creation—Black Soda. 

As World’s first-ever black soda, this premium product is specifically designed for the HoReCa industry, offering a luxurious and unique alternative to traditional soft drinks while enhancing mixology like never before.

Evocus Black Soda redefines the beverage experience with its striking black hue, exceptional smoothness, and superior carbonation. Crafted from premium natural ingredients, it offers a rich and refreshing taste that sets it apart. More than just a drink, Black Soda embodies luxury, sustainability, and innovation, making it the ultimate choice for the HoReCa sector. Perfect for upscale restaurants, elite gatherings, and premium bars, it delivers a unique and sophisticated indulgence like no other.

Black Soda redefines indulgence with its exceptional quality and unique appeal, making every occasion extraordinary. 
With this ground-breaking launch, Evocus continues to lead in innovation by collaborating with renowned cafes and hotels such as Bawri India, Perch Wine & Coffee Bar, and more. This premium beverage delivers bold flavor, superior refreshment, and unmatched sophistication, catering to the tastes of discerning consumers.

Craft beer innovation reaches new heights with the launch of Hazy Passion IPA, an extraordinary brew born from the collaboration between Bira 91 Taproom and the pioneering Women’s Brewer Collective. 

This limited-edition Hazy IPA is a celebration of craftsmanship, creativity, and the art of brewing, offering a bold and refreshing take on tropical indulgence.

A true paradise in a glass, Hazy Passion IPA pours a mesmerizing golden haze crowned with a soft, pillowy head. It bursts with radiant notes of passion fruit, ripe pineapple, and zesty lemon, thanks to the finest New Zealand hops – Motueka, Superdelic, and Nectaron – masterfully blended with Pineapple Passion yeast. Each sip delivers a luscious, velvety wave of juicy tropical flavors, perfectly balanced by a soft, creamy mouthfeel and a subtle, lingering bitterness that leaves you craving more.

The grand unveiling of Hazy Passion IPA took place at Bira 91 Taproom, Kamala Mills, Mumbai, with an exclusive tasting session that brought together beer lovers, industry insiders, and craft connoisseurs. 

This spectacular launch happened on Women’s Day to celebrate the spirit of innovation, inclusivity, and the dynamic women shaping the craft beer industry.

Now available exclusively at Bira 91 Taprooms across Mumbai, this beer is an experience, an ode to innovation, and a tribute to the dynamic women shaping the craft beer industry.
 

Loca Loka, the Singapore-based AlcoBev company has raised $12.5 Million from undisclosed investors from a Singapore based family office. 

This infusion of capital strengthens the company’s financial foundation, fuelling R&D for new portfolio innovations and accelerating global expansion, while reinforcing its ambition to become the world’s most beloved tequila brand.

Behind this innovative tequila brand is a visionary trio who are reimagining the industry landscape. Leading the charge is Harsha Vadlamudi, a seasoned AlcoBev entrepreneur and CEO & Founder of Loca Loka, alongside renowned Indian actor Rana Daggubati and celebrated music composer Anirudh Ravichander. 

Since its successful debut in the USA and South East Asia in 2024 with its two flagship products- Tequila Blanco and Tequila Reposado, Loca Loka has captivated tequila enthusiasts. 

Commenting on the fund raise Harsha Vadlamudi, Founder and CEO of Loca Loka said, "This funding round represents a pivotal moment in our journey at Loca Loka. As we navigate the dynamic and rapidly evolving global tequila landscape, this strategic investment validates our vision and the incredible potential of our brand portfolio.

The global tequila market is experiencing remarkable transformation—projected to grow from $14.13 billion in 2024 to $15.83 billion in 2025, with an anticipated CAGR of 5.26% through 2030. In India specifically, we're witnessing an even more exciting trajectory, with market growth estimated at 12.69% from 2025 to 2033.

These aren't just numbers—they represent an opportunity to connect conscientious consumers with an authentic, premium tequila experience. The emerging trends of globalization, cocktail culture, and health-conscious consumption align perfectly with our strategic roadmap.” 

Reinforcing this vision, Rana Daggubati, Co-Founder – Loca Loka also added, “At Loca Loka, our journey transcends traditional business metrics. We're deeply cognizant that our success is a symphonic collaboration—a testament to the brilliant minds who breathe life into our vision every single day. The remarkable individuals behind our brand are architects of our collective ambition. 

This fund raise has brought in investors who are also strategic partners who are reimagining the global tequila landscape with us. Their confidence in our entrepreneurial expertise and strategic acumen drives our ambitious expansion plans, turning market potential into tangible success.  We remain unwavering in our pursuit of redefining excellence in the tequila ecosystem.”

“Money talks, but we’re making it sing. With this infusion, we’re turning up the volume on storytelling—where craft, music, and art collide to create something the world won’t just watch, but feel.” Anirudh Ravichander, Co-Founder – Loca Loka commented as he summed up the energy behind the fund raise. 

Expanding Global Presence

Launched in America last year in August, Loca Loka has seen continued success and strong demand in the US, driving steady growth. After the initial launch in Los Angeles, New York, and New Jersey, the brand, conceptualized in India, has achieved significant milestones in its international expansion and has since expanded to key cities such as Dallas, Chicago, San Diego, Tampa, and Jacksonville, which highlights its strong resonance with tequila aficionados. Simultaneously, Loca Loka has entered Southeast Asia via Singapore where the rising demand for innovative spirits has created a promising market for growth.  

Strategic Expansion Plans for 2025

In 2025, the brand will introduce the product portfolio in the UK, India, Dubai, London, Philippines, Indonesia along with expanding its reach in key markets of the USA that will include Las Vegas, Miami and Washington DC. The team is also actively integrating the brand into global Travel Retail (Duty-Free) sections as part of its expansion strategy for new markets.   

With the goal of completely redefining the craft beer scene in India, BeeYoung, the nation's first handcrafted strong beer, is proud to present BeeYoung Beyond, a "Crafted International Style Pilsner" that blends traditional regional flavors with international brewing standards to produce a premium beer that is also proudly Indian. To provide customers with an experience that goes "beyond" their expectations by providing a premium, refreshing, and adaptable beer that can be enjoyed on a variety of situations.

Made with a specific blend of Doon Basmati rice from Uttarakhand and Belgian specialty malt, BeeYoung Beyond honors India's agricultural legacy while also having a smooth, velvety mouthfeel. This rice pays homage to the Himalayas, the birthplace of Kimaya Himalayan Beverages, and captures the splendor and diversity of the local way of life. BeeYoung Beyond is a robust and smooth beer with modest earthy, spicy, and floral aromas from specific hops.

"At BeeYoung, we've always believed in pushing the boundaries of what craft beer can be. BeeYoung Beyond is a testament to our commitment to craft excellence," said Abhinav Jindal, Founder & CEO of Kimaya Himalayan Beverages LLP. "The inclusion of Doon Basmati rice in our brew speaks to the unique flavor profile and reflects our dedication to sourcing local, high-quality ingredients that celebrate India's provenance. We are thrilled to offer our consumers something that goes beyond just beer—a true experience in every sip."

Radico Khaitan, India's leading IMFL company has launched four premium brands in West Bengal. 

The introduction of Royal Ranthambore Heritage Collection Whisky, Jaisalmer Indian Craft Gin, Morpheus XO Premium Brandy, and Rampur Double Cask Indian Single Malt Whisky aims to tap into the growing demand for high-quality spirits in the state.
 
West Bengal, ranking second in alcohol consumption according to a 2021 study by ICRIER and PLR Chambers, presents an emerging market for Radico Khaitan. With an estimated 1.4 crore alcohol consumers in the state, the company sees immense potential in establishing a strong consumer base in West Bengal.

“After the phenomenal response we received from the Assam launch earlier this year, we wanted to strengthen our presence in Eastern India, and West Bengal emerged as another promising market. We believe these four premium brands have significant potential in the state, considering the appreciation and love we have received from liquor enthusiasts worldwide. We are confident that we will receive a similar response in West Bengal,” shared Amar Sinha, Chief Operating Officer of Radico Khaitan,

Radico Khaitan's strategic move aligns with the progressive excise policy for liquor in West Bengal, which creates a favorable environment for companies to introduce innovative and diverse offerings. This policy enables Radico Khaitan to meet the growing demand and present their latest products to a receptive consumer base in West Bengal.

McDonald’s India (West & South) has embarked on a unique journey of beverage innovation in collaboration with Coca-Cola India, to bring the global ‘Mixology’ platform to India. 

The company launched new refreshing beverages - ‘Masala Pop X Coke’ and ‘Chilli Guava X Sprite’. It is a revolutionary concoction of traditional Indian flavours intertwined with the classic essence of Coke and Sprite. 

The four new, fun and innovative non-alcoholic specialty beverages are curated to provide customers an exciting fizzy experience of Coke and Sprite with a new twist.

“We feel the Mixology range is a bold testament to the boundless potential of beverage innovation when traditional Indian flavours meet the world-renowned fizzy drinks of Coca-Cola. At McDonald's India we are committed to menu innovation and delivering value to the customers. We believe these new offerings will enhance our customers’ dining experience with us,” shared Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S).

Born from a desire to mix, this beverage platform embodies millennials and Gen Z’s refreshing mix of styles, individualities, and identities, which gets reflected in the two newly launched flavours as well. 

“We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers,” added Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia.

Both Masala Pop and Chilli Guava variants are now available for order via the McDelivery® app, with options for delivery, takeaway, and on-the-go, as well as for dine-in and Drive-Thru service at McDonald’s outlets across West and South India.

Global urban lifestyle brand Salud has announced its expansion plan to grow and launch its new, innovative products in the spirit-based Ready-to-Drink category in 10 new Indian markets.

The company is set to introduce its premium gin and Salud bitters to the Indian market next month, demonstrating its commitment to delivering exceptional drinking experiences.

In the previous fiscal year, Salud achieved an impressive sales volume, delivering an outstanding 25,000 to 30,000 cases to the RTD (Ready-to-Drink) market alone, surpassing expectations.

Building on this success, Salud plans to invest $1.5 million, to further fuel growth and strengthen its position in the Alco-Bev market. Moreover, the brand is expanding its product range by introducing three new SKUs based on distinct spirits, catering to a wider range of consumer preferences.

"We're thrilled to introduce our innovative products and the Salud experience to new markets in India. Our fashion-forward brand combines tradition and modernity, delivering exceptional drinking experiences. As we expand, our sole focus is the Indian market, where we aim to source and produce everything locally,” shared Ajay Shetty, CEO of Salud.

The brand aims to establish a strong presence in key regions across India, including Karnataka, Goa, Telangana, Maharashtra, Orissa, Pondicherry, Kerala, Punjab, Uttar Pradesh, and Chandigarh. By targeting both smaller and larger states, Salud is catering to a diverse range of consumers, offering its fashionable lifestyle and premium products to a wide audience.

The RTD Alcohol Market in India is poised for substantial growth, projected at a CAGR of 11.2 per cent during the period 2022-2030. Salud recognises the increasing popularity of RTD alcohol among Gen-Z and millennials, who seek more convenient and healthy drink options that are low in sugar. The brand's focus on providing quality and innovative RTD offerings aligns perfectly with the evolving preferences of the youth demographic.

Salud has established a state-of-the-art distillery facility in Goa. The facility not only enhances production capabilities but also incorporates canning technology, enabling Salud to introduce recyclable cans for its products. By prioritising cans over bottles, Salud demonstrates its commitment to environmental conservation and sets a new standard for sustainable packaging in the industry.

Salud is the first Indian brand to incorporate NFTs (Non-fungible Tokens) to offer a unique and immersive experience to its customers. Besides its RTDs and non-alcoholic bitters, Salud Merchandise, an exclusive line of clothing and Salud Sessions, the music IP of Salud, which holds exclusive tracks by various homegrown and international artists, will soon launch new collections.

Miss Margarita by Arriba has opened its doors in Vagator, North Goa. A venture of Agave Hospitality, Miss Margarita is one of India’s most popular Mexican restaurant.

With its creative new offering, cool, yet laid-back atmosphere coupled with great service, Miss Margarita, is set to become your go-to destination for a taste of rustic Mexico!

The menu has been carefully crafted by Chef Noah Louis Barnes, Chef-Partner at  Miss Margarita by Arriba.

“We always wanted to take the place Pan India and Goa is a melting pot of cultures and people coming from all parts of the world. Keeping the expansion plans in mind, Goa was the ideal place for launching Miss Margarita next. We have kept the vibe and menu purely tropical and casual. We will soon be launching in other cities as well. Till then we hope that Miss Margarita Goa will be the IT place to visit,” she shared.

With a seating capacity of 100 pax the place is spread across 6000 square feet. The place boasts a mellow tropical vibe with the use of colours like coral, cobalt blue, and earthy tones. The decor is mostly handcrafted with mosaic work and natural lighting which gives you an authentic feel that slips into a Goan vibe. Everything from scratch has been personalised, in fact the tiles used have been imported to keep the look of the place as natural as possible. 80 % of the place is open seating with provisions for rain protection keeping the tropical weather in mind.

Talking about the menu, they have sourced local ingredients and used them to create dishes that give an authentic mexican flavour. You will see the Miss Margarita menu is very different from the regular menu in Delhi. They have introduced a lot of seafood, keeping in mind and using Goa to their advantage when it comes to playing with ingredients and taste.

That’s not all! Miss Margarita as the name suggests has an exotic array of delicious summer tequila specials to pickled margaritas and slushier, you name it and we serve it! It is a celebration of all things Tequila, and India’s first tequila bar that offers a wide selection of cocktails.

NAO Spirits, the disruptors of the craft gin space in India with their London Dry Gin - Greater Than and India's first Himalayan Dry Gin – Hapusa has launched their limited release- The Broken Bat Gin.

After successfully launching 2 limited release gins(Juniper bomb and No Sleep) over the last 2 years, this is the third limited release of the brand.

A twist on a classic gin that tastes almost like whisky is Nao Spirits own version of a barrel-aged Gin which was created with the idea of appealing to the curiosity of India’s massive population of brown-spirit drinkers. Since there is no history of barrels in India, Team NAO decided to do their version of an aged gin by being inspired from something that is very dear to India and their master distiller, "Cricket Bats".

Greater Than distillers shaved and cleaned cricket bats made with Kashmir Willow and soaked them in a vat of high-proof Greater Than Gin for six weeks resulting in a classic gin that tastes almost like whisky. While the cricket bats were crowd-sourced - lots of people have a broken/chipped bat lying in some corner of their house - they also worked with a bat-maker in Kashmir to source cracked or chipped wood that would otherwise have been wasted.

The Broken Bat Gin is available across Goa(INR 1450), Maharashtra(INR 2400), Karnataka(INR 2450).

Rage Coffee has partnered with Keventers to launch coffee shake across its store.

Rage Coffee’s intensely pure caffeine and Keventers’ classily cool shakes infused in a bottle together to create the Hazelnut Cold Coffee.

“Rage Coffee is all about flavor experimentation, innovation and a maverick mindset. This is the millennial outlook that we have imbibed into our ethos. However, we also understand that heritage and history have a role to play in the creation of something special. With that in mind, we have collaborated with Keventers, one of the biggest and oldest milkshake brands in India, to bring a brand new caffeine experience,” shared Bharat Sethi, Founder and CEO of Rage Coffee.

The new flavor, born from the collaboration of one of the fastest-growing caffeine innovation FMCG companies in India and one of the most iconic milkshake brands in the country, will be available for consumption at more than 200 Keventers outlets in India.

The regular bottle costs INR 189, while the large bottle costs INR 249.

"We are thrilled to partner with one of India's leading coffee brands to create a product infused with love and warmth for our audience. As a brand, we are committed to making innovative products & with our aim to create a remarkable cold coffee experience, we believe that Rage Coffee is the perfect match! We are optimistic that the Hazelnut Cold Coffee will be a brewtiful addition to our menu", added Aman Arora, Co-Founder, and CMO, Keventers.

Major cities in India with Keventers outlets like Delhi-NCR, Mumbai, Pune, Ahmedabad, Vadodara, Bangalore, Kolkata, Hyderabad, Chennai, Srinagar, Dehradun, Imphal, Chandigarh, Jaipur, Guwahati, Lucknow, Bhopal, and Siliguri, among others, will be home to this dynamically engineered delectable beverage.

UAE-based food & beverage company, BCS Globals, launches WOX and plans to introduce a diversified product portfolio.

WOX is the emerging Energy Drink brand that has successfully captured its strong foothold in 10+ countries worldwide.

“We are entering into the market with an aggressive expansion plan in place. With our unique product range, we expect to expand the consumption growth of Energy Drink products across nooks and corners of the country.” said Sheeba Chaudhary, Chief Market Officer, WOX Energy Drink

The brand introduced an exclusive product line of energy drinks with its 4 exclusive variants namely, Classic, Absolute Black, BCAA, and Zero Edition.

While targeting the price-sensitive market of India with the focus on promoting the category altogether across tier-1, 2, and 3 cities, the brand is targeting a lucrative pricing strategy that is set to extend tough competition to rivals and other local players existing in the market.

The company aims to capture a double-digit market share in the next two years.

 Brand is set to capitalize on an extensive Omni-channel retail and distribution model that includes its offline retail presence across mom-and-pop stores, local departmental stores, supermarkets, and hypermarkets and online presence and across other e-commerce channels.

Alcoholic beverage maker United Breweries Ltd on Thursday stated  that it suffered a consolidated net loss of Rs 1.81 crore in the third quarter of the fiscal year ending December 31, 2022.

The loss was due to the impairment of assets in the states of Tamil Nadu and Andhra Pradesh, along with increased expenses.

In comparison, the company had recorded a consolidated net profit of Rs 91.02 crore in the same quarter of the previous fiscal year, according to a filing with regulatory authorities.

During the quarter that was being analyzed, the consolidated total income was recorded at Rs 3,713.54 crore, compared to the previous year's figure of Rs 3,517.98 crore, the company stated.

According to the company, the total expenses for the quarter were higher at Rs 3,675.28 crore as compared to the previous year's expenses of Rs 3,394.4 crore during the same quarter.

The company reported that it experienced ongoing inflationary pressures on its costs, particularly in the prices of barley and packaging materials.

During the quarter, it faced an exceptional expense of Rs 33.12 crore, which was recorded as impairment on property, plant and equipment in Tamil Nadu and Andhra Pradesh.

According to UBL, the change in operating models in Tamil Nadu and Andhra Pradesh led to lower cash inflows and reduced revenue, causing a decline in the company's financial performance.

UBL also stated that this change resulted in a review of the impairment across property, plant and equipment of the breweries in Tamil Nadu and Andhra Pradesh.

Brand's inflationary pressure on costs is expected to persist in the near future, and the company intends to take appropriate measures to minimize its impact as much as feasible.

One of India’s largest IMFL Company Radico Khaitan has announced the launch of its 4 premium brands in Assam.

Following an overwhelming response from across the country and overseas to its 4 premium brands - Royal Ranthambore Heritage Collection Whisky, Jaisalmer Indian Craft Gin, Morpheus XO Brandy, and Magic Moments Dazzle Vodka, Radico Khaitan will launch these premium brands in Assam on 11th January 2023.

“After witnessing remarkable response in other parts of the country and overseas, we are excited to bring these premium offerings to Assam. We hope to get a similar response here as well,” shared Amar Sinha, CEO, Radico Khaitan.

With this launch, it will gain a stronger presence in the Northeastern market by introducing consumers to the 'premium' taste.

Radico Khaitan has always focused on adapting to the industry's changing consumption patterns and providing consumers with quality taste and a 'luxury' experience.

Last year, Radico Khaitan expanded its portfolio by adding new categories to it. Venturing in White Rum category, the Company launched '1965 Spirit of Victory Lemon Dash', an addition in the Spirits of Victory family. Besides, to cater to the increasing demand of Ready-to-drink beverages, the Company introduced its Low-Alcohol Beverage (LABs), a line of Refreshing Ready-to-drink (RTD) cocktails under the umbrella of the Magic Moments called 'Magic Moments Vodka Cocktails'.

Further, Radico Khaitan is planning many launches in different cities in 2023. On account of the New Year, the brand recently launched a celebration pack for Morpheus XO Brandy in different parts of the country.

Bira 91, one of the world’s fastest-growing premium beer company, has raised $70 million in Series D funding, in a round led by leading Japanese beer company - Kirin Holdings.

The investment from Kirin Holdings comes at a time when the demand for beer is witnessing a massive surge and the company continues to strengthen its national & global presence as it aims to cement its leadership position in the premium beer market.

“India has embarked on its Golden Decade of growth. As the fifth largest economy in the world, with increasing digitalization, and a stable, growth-oriented government, we are very excited to invest further in the “Make in India” journey for the country. We believe that Bira 91 has the potential to premiumize Indian beer through innovation by brewing the highest quality products for the country’s consumers. We also believe that over the long term, Bira 91 has the potential to break out internationally as a global brand,” shared Hiromasa Honda, Managing Director, Kirin Holdings Singapore.

The funds will be deployed to expand production capacity by commissioning new breweries and expanding its existing facilities. The capital will also be utilized to increase the company’s distribution footprint across the country and internationally, and further bolster Bira 91’s product development and innovation capabilities.

“We are delighted to see Kirin Holdings doubling down on India and our company. We have forged a special partnership with Kirin that goes beyond capital and is driven by our long-term purpose – our purpose to drive the shift in beer towards more flavor, our purpose to become global leaders in innovation and sustainability,” added Ankur Jain, CEO, and Founder of B9 Beverages.

Bira 91 recently announced its goal to become the country’s first carbon-neutral beer company and has formed the B9-Kirin Center for Sustainable Growth based out of its New Delhi headquarters, where technical and strategy experts from Kirin are helping the Indian company with its Net Zero goal.

In the last few years, Bira 91 has witnessed tremendous growth. As one of the youngest players in the market, the brand has secured a double-digit share in several key markets and emerged as the fourth-largest beer company in India. The company launched in 2015, has a portfolio of 10 diverse flavors in its portfolio, along with many seasonal beers released in its tap rooms. The company recently announced an acquisition of the largest beer-pub chain in the country – The Beer Café. The company has a presence across 550 towns in 18 countries across the globe.

Allied Blenders and Distillers (ABD) Ltd., India’s one of the largest domestic alcobev company, announced the launch of its new whisky “ICONiQ White”.

In a bold new step for the Indian alcobev industry, the brand has been launched first in ABD MetaBar – the organization’s presence in the metaverse.

The brand will subsequently be launched in the physical world in markets nationally.

ICONiQ White is a delightful blend of imported Scotch malts aged in bourbon oak casks, blended with select matured malt and finest Indian grain spirits. The fruity and nutty aromas of the blend complement its woody character.

“A core belief at ABD is to ‘Think Differently’. The launch of ICONiQ White in ABD MetaBar, ahead of its physical launch, gives consumers an opportunity to immerse with the brand before they experience it in stores. We believe this is the shape of things to come and ABD would like to lead that change,” shared Shekhar Ramamurthy, Executive Deputy Chairman, ABD.

ABD India forayed into the metaverse with ABD MetaBar, an immersive virtual reality space providing consumers and enthusiasts with a differentiated experience of product discovery. Optimized for both mobile and desktop usage, the MetaBar taps into the growing interest in the Metaverse especially the youth and their willingness to experiment with novel digital activations.

Talking about the launch, Bikram Basu, Chief Strategy and Marketing Officer, ABD, said “ICONiQ White is a contemporary whisky for blend, packaging, and positioning. It will appeal to the young adult and plays in an affordable premium segment which has the largest pool of consumers today. We are here with something very special and here to win.”

ICONiQ White is available in three pack sizes i.e., 750 ml, 375 ml and 180 ml and will be launched first in the Metaverse, followed by select markets of East, North and South India.

“Crafting the communication mix for ‘ICONiQ White’ was a delightful experience. It all started with the name. ‘ICONiQ’ is bold and trendy, while ‘White’ is a surprising twist in the world of whisky. The visual space and the idea pitch the brand as a playful companion for fun-loving younger audiences. The icing on the cake was the opportunity for us to build ground-up the ABD MetaBar a few months ago and work towards the launch of Iconiq White on the platform,” shared Sohini Pani, Founder and Managing Director, River.

Stranger & Sons Gin, from India, has partnered with non-profit organization Healthy Hospo to support health and well-being for 3,000 hospitality professionals across the world through an education platform that emphasizes sleep, exercise, work-life balance etc.

This contemporary Indian Gin prioritizes investing in the hospitality community first.

“We’re delighted to partner with the Healthy Hospo team for such an impactful hospitality initiative! We, at Stranger & Sons, have always believed in building a wholesome community. We look forward to supporting trade through educational lessons which promote mental well-being and overall health of professionals across the globe,” Dimi Lezinska, Head of Brand Advocacy at Stranger & Sons.

Stranger & Sons Gin and Healthy Hospo have teamed up with the vision of a healthier, happier hospitality sector. This in turn will lead to higher quality customer service and improved retention in businesses which is crucial considering the long-lasting damages caused by the recent pandemic.

Knowing how health and well-being are key to any successful hospitality business, the last 2 years have been tougher than anyone could have imagined. But the industry has shown great resilience and continues to warmly deliver hospitality to weary travelers and eager guests alike. Meanwhile, more than half of the people in the sector are going through mental health and financial issues, on top of the global staffing crisis.

“At Healthy Hospo we are incredibly grateful for such an opportunity to work with Stranger & Sons. It moves my heart, knowing our collaboration will impact 3,000 bartenders around the world. We are also very excited to relaunch our digital classroom, with even more educational tools which are vital for a healthier and happier life in hospitality,” added Jason-Candid Knüsel, Managing Director of Healthy Hospo.

Stranger & Sons is a contemporary Indian Gin, the debut spirit from Third Eye Distillery in Goa, founded by Sakshi Saigal, Rahul Mehra and Vidur Gupta in 2018. The brand is currently available in India, Singapore, Thailand, Taiwan, Mauritius, New Zealand, UK, Italy, USA and the United Arab Emirates.

SALUD Beverages Pvt. Ltd., an award-winning home-grown lifestyle brand signed an 11-country, inter-continental distributions deal with Maritime and Mercantile International (MMI).

MMI is one of the leading distributors in the world and part of the renowned Emirates Group. The MMI deal makes Salud a global brand that will be available across 11 countries.

Salud propels its journey with the United Arab Emirates in September, following up collaborations with other international markets.

“Our vision is to become a global Indian brand with products on par with international standards. We strive for excellence, innovate and develop products that strike a chord with not just the audience back home, but also the world over. With MMI, we found an able partner who was aligned with our thought process. This association catapults our reach in global markets and strengthens our distribution channel and helps build the strong product line-up and inclusive customer-centric experiences that the brand is known for,” shared Ajay Shetty, Founder-Director, SALUD.

Currently available in four Indian states, Salud has prevailed- with growing acceptance and popularity amongst community members seeking out a lifestyle that Salud has to offer. With plans to expand to other parts of the country, the brand strives to build a community willing to challenge and restructure the industry standards. Salud’s community members resonate with their brand’s purpose to #CelebrateLife2.0.

Since its conception, the brand’s mission has been to make itself a Global Indian company manufacturing world-class products. Right from launching the country's first cocktail in a bottle, G&T 2.0, to being the first to enter the Metaverse with a roadmap, the brand has redefined the rules of the urban lifestyle.

Tilaknagar Industries Limited, one of the leading Indian-Made Foreign Liquor (IMFL) manufacturers has unveiled India’s first premium flavoured brandy under its flagship brand, Mansion House.

The first-of-its-kind French Style Premium brandy has been launched in three flavours - Orange, Cherry and Peach, to begin with.

“Brandy is the second largest product segment under the IMFL category. Flavoured Premium Brandy is a completely new territory, an untapped market and therefore offers a huge opportunity. This launch will enrich TI’s premium brandy portfolio which will further strengthen our regional presence and aid expansion, across geographies,” shared Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries.

The Brandy category continues to lead the company’s growth and their aim is to increase sales by 12-15 per cent annually over the next three-five years.

With this move, TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers.

The company plans to further increase its market share in South India as well as drive growth in nascent brandy markets like East and North-East India.

Currently, TI is India’s largest premium brandy manufacturer and its renowned millionaire brand, Mansion House Brandy (MHB) is the country’s highest selling premium brandy. In FY22, the company sold approximately 6 million MHB cases and the brand registered a robust 25 per cent year-on-year growth.

India is one of the largest markets for brandy globally. As per the company’s estimates, the premium brandy market in India is expected to grow at a robust Compounded Annual Growth Rate (CAGR) of 10-12 per cent.

Fruzzanté, one-of-its-kind sparkling 100% fruit wine that has introduced the Indian consumers to a unique farm-to-bottle experience, is now available in the National Capital as well as in the land of the rising sun – Arunachal Pradesh.

The brand from Hill Zill Wines Pvt Ltd (HZWPL) has been creating ripples in the domestic market already since inception.

Launched in 2017, Fruzzanté has grown from strength to strength and rapidly expanded its footprint in different states across India. A ‘Make in India’ product, it is made from 100% premium quality fresh fruits grown in the state of Maharashtra. It is a gluten-free, vegan drink that has no added colour or flavour.

“Fruzzanté is a brand that truly represents the ‘spirit of India’. We have pioneered the farm-to-table concept wherein we have made alcoholic beverages out of a fruit like Chikoo which was almost unthinkable in the past,” shared Priyanka Save, Founder and MD, Hill Zill Wines Pvt Ltd.

HZWPL has also produced India's first-ever premium dessert mead brand called Arkä. Arkä is made from honey extracted from beehives that is then fermented and presented as mead, a drink that has been mentioned in ancient scriptures dating back to 100 BC. After its success in Maharashtra, Karnataka & Goa, the brand will now be available in Arunachal Pradesh.

“Our plans were to reach whole of India by end of 2022, but pandemic slowed down the process. Since the end of 2021 we have managed to expedite the process, we launched Goa at the end of 2021 followed by Karnataka in 2022 and now we are ecstatic to enter the National Capital market as well as Arunachal Pradesh,” added Deepak Bhatnagar, CEO & Chairman, Hill Zill Wines Pvt Ltd.

The brand will also be unveiling Fruzzanté in Meghalaya, Sikkim, Assam, and West Bengal.

In the wake of the pandemic, there has been a rapid surge in the demand for home consumption of high-quality alcoholic beverages (alcobev). Companies are moving in to encash this ready-to-drink (RTD) segment with a diversity of products. As one of the fastest growing alcoholic beverages markets, expected to grow at a CAGR of 6.8% between 2020 to 2023, India presents a great opportunity for alcobev producers.

Parent company of award-winning Stranger & Sons Gin, Third Eye Distillery has acquired a majority stake in Countertop India.

With the idea of elevating bar culture on home ground and leading the industry towards innovation, Third Eye Distillery will amplify and enable Countertop’s vision for India to actively participate in the international bar landscape.

Founded by bartending veterans Arijit Bose and Pankaj Balachandran, Countertop is a consultancy focused on developing the F&B industry, right from setting up bars on par with global standards to advising spirit brands and helping them achieve market success.

“From our mutual appreciation of cocktail culture, knowledge and experience of the global beverage industry and shared vision to elevate bar culture in India, we found the Third Eye Distillery team to be on the same wavelength as us which was quite interesting. With their financial acumen and risk-taking approach towards innovation, both Pankaj and I are extremely excited to see how this partnership will propel our aspirations faster than we’d imagined,” shared Bose.

Founded by Sakshi Saigal, Rahul Mehra and Vidur Gupta, Third Eye Distillery was the first to explore contemporary style gins in India with their flagship spirit, Stranger & Sons, which has garnered praise and recognition across the globe.

“We’re thrilled to have the Countertop team on board and we’re really looking forward to channelling our creativity into setting up exceptional bars across the country,” added Saigal.

Through this partnership, Third Eye Distillery aims to enable and accelerate Countertop’s growth and uplift the Indian bar industry through training and education.

In the upcoming years, they will focus on creating a portfolio of imported brands to fill gaps in the beverage landscape and open global standard bars in major metro cities and tourist destinations in India.

They will work together to grow the ecoSPIRITS footprint in India, moving the Indian spirits market towards a zero net carbon trajectory and helping the country achieve its sustainability goals.

Whether you simply need to get out of your home after 2 years stuck within, or just unwind after a chaotic day, nothing helps you do that better than a refreshing Craft Beer or an exceptional Cocktail, from IBC (Independence Brewing Company) accompanied by a wide array of mouth-watering European & Lebanese/Turkish dishes made by a celebrity chef in an awe-inspiring ambience?

Backed by experience of over a decade, IBC (Independence Brewing Company), India's premier craft brewery, brings Maharashtra’s first Biergarten at Kalyani Nagar Pune. 

Housed in a European-style Ivory Monument Mansion, diagonally opposite the Trump Towers in Mulik Estate, it is spread over 18,000 sq. ft. A renowned architect has used all his experience and creativity to design a beautiful and glorious area with soothing lights, as well as two gardens with umbrellas, in front of, and behind, the air-conditioned indoor area.

“The location is in Kalyani Nagar, one of Pune's most exclusive residential neighbourhoods in Pune (East), with all the amenities that one could desire. Surrounded by top-of-the-line residential and IT complexes and close to well-developed regions such as Koregaon Park, Viman Nagar, Kharadi, and Magarpatta, this area is fast becoming the town's new heart,” shared Anirudh Khanna, Promoter of IBC (Independence Brewing Company).

The Biergarten is dedicated to serving top-notch, authentic beers and exhilarating cocktails which make the mind and heart feel lighter while the ambience creates cherished memories. I

Making the experience even more enriching, is IBC’s (Independence Brewing Company's) new menu with a wide array of mouth-watering dishes from European, Lebanese/Turkish cuisines prepared by a celebrity chef. Additionally, there is a live Pizza Corner with an Anatoli Pizza Oven to provide you great pizzas. The location also has one of the largest parking lots for any restaurant in Pune, with experienced valet staff.

“Our new outlet ensures a terrific blend of unique taste, entertainment, music, and freshly brewed craft beer. We are excited to welcome our patrons and delight them with our exemplary service,” he added.

BEAT Cocktails is all set to launch carbonated gin-based cocktails in Delhi.

The brand’s crafted cocktails are a healthier, lighter alternative to traditional alcoholic beverages and come in unique flavour mixes like BEAT Original, Watermelon Crush, and Cucumber Ice to cater to the consumer's palette.

Launched by Alcopop Spirits, BEAT Cocktails is the brainchild of two young entrepreneurs, Vidur Relan and Rohan Khare, who are passionate about disrupting the drinking culture in India. 

“The era of ready-to-drink cocktails is now here. It intends to offer the evolved consumer segment a hassle-free drinking experience with convenience and great variety. We have started with gin-based cocktails as Gin is a preferred cocktail base and will soon be expanding this list to include more spirits,” said Relan who aims to bring a range of uniquely crafted cocktails within their portfolio.

Crafted in India at a state-of-the-art facility in Goa, BEAT’s refreshing cocktails have been specially formulated to cater to an evolved and diverse audience.

With a range of gin-based cocktails and its upcoming range of other spirit cocktails, BEAT aims to penetrate the Indian market deeply and increase consumer awareness in this segment. 

Immunity building has been on top of our minds and tip of our tongues since last year and this has become very crucial, especially in today’s times.

Keeping in tandem with the customers’ increasing preference for healthy, immunity-boosting food and beverages, McDonald’s India (West and South) has announced two new additions – Turmeric Latte & Masala Kadak Chai to its McCafé menu.

These new beverages not only taste delicious but are also filled with immunity building ingredients such as turmeric, black pepper and ginger that detoxify your body, improve gut health, and fight infections, in addition to offering many more health benefits.

“Menu innovation is a continuous journey for us and we are excited to introduce these new offerings on the McCafé menu that are crafted to please the Indian palate. Several studies and researches have highlighted that consumers are actively scouting for immunity improving recipes and products. As a brand that has always stayed ahead of customer expectations, these additions give our customers relevant choices,” said Arvind RP, Director-Marketing and Communications, McDonald’s India (West and South).

These new immunity boosting beverages are available across all McCafé stores.

Customers can also order for these beverages through contactless delivery, contactless takeout, on the go or can get them at the nearest McCafé outlet.

McCafé boasts of over 20 non-aerated dairy and fruit based beverages in addition to an array of delectable hot and cold coffee options.

Urban Lifestyle brand Salud Beverages is high on expansion and is using funds raised to establish a formidable retail presence with flagship brand Salud G&T 2.0, a bottled gin and tonic cocktail, as well as to build a diverse product portfolio.

Launched in Karnataka earlier this year, it raised USD 1.1 million as of March 2021.

Also Read: Beverage brand Salud bags funding from Rana Daggubati, others to launch Ready-to-drink Gin & Tonic

The VC fund, comprising actors and HNIs includesserial entrepreneur and leading Indian actor Rana Daggubati, and former Managing Director of Microsoft India, Srinivas Koppolu, among others backed by Prasad Vanga’s Anthill Ventures. 

“We are a focussed brand striving to put India on the global map, alongside the best countries in the world, with some of the finest spirits including bottled cocktails, craft spirits, non-alcoholic beverages and more,” said Ajay Shetty, Founder-Director, Salud Beverages who is not willing to stop there but continue to innovate with products and experiences that will lead to a loyal consumer base.

Today G&T 2.0 is available in over 500 retail outlets, with 250,000 bottles sold and a consumer base that is growing every passing day. 

After successfully launching the brand in Karnataka, bringing out the country's first RTD gin and tonic in a bottle, Salud followed it up by introducing SaludMerch and Salud Sessions. SaludMerch offers an exclusive range of fashion and lifestyle merchandise and accessories. Salud Sessions, the music label, collaborates with leading DJs from around the country creating compilation volumes of electronic beats, accompanied by music videos.

In the coming days, Salud will expand its footprint into other markets such as Goa and Orissa and additional domestic markets. It will also be adding new flavours to the G&T 2.0 range, as well as expanding with new offerings in both, the alcoholic and non-alcoholic beverage segments. It expects to triple its current sales by the end of FY 2021-22. Entering international markets in the Middle East and Europe is also a part of the long term strategic plan that should materialise by the end of the year. 

Ready-to-drink (RTD) cocktails are fast becoming the drink of choice – from millennials to connoisseurs alike. Everybody is warming up to the idea of bottled cocktails, and it cuts across demographics, culture and lifestyle.

Salud G&T 2.0 is currently available in three refreshing flavours - Original, Cucumber and Lavender, all of which are distilled in Goa.

The Indian alcobev ecosystem has become increasingly dynamic in recent times. This is a result not onlyof many players entering the market but also the appetite of a consistently growing consumer base that has shown great interest in healthier, more responsible and more unique and modern drinking options. Reports indicate that the global size of RTD cocktails market is expected to clock USD 1775.1 million by 2028, and India is ripe with potential, rankingamong the top 3 largest alcoholic beverage markets in the world. 

Brewhouse Ice Tea, promoted by Positive Food Ventures, is launching carbonated ice tea under the same brand name. The Delhi-based bottled beverage startup is also eyeing to scale up its beverage business as the peak summer season kicks in.

In late 2018, the two-year-old company had secured a loan of $2 million from Food Empire Holdings Group, the Singapore-based listed foods and beverages firm.

Food Empire Holdings are a strategic investor. So far, the company hasn’t had a consumer-facing venture in India. 

Sidharth Jain, Founder and Chief Executive Officer, Brewhouse Ice Tea, said, "Food Empire Holdings’ focus is to build a long term FMCG business in India, which may not just be restricted to tea. Positive Food Ventures will focus on bringing healthier food and beverage concepts to consumers."

दिल्ली स्टेट कंज्यूमर डिस्प्यूट्स रीड्रेसल कमीशन (एससीडीआरसी) ने पेप्सिको इंडिया को दिल्ली निवासी करिश्मा को पचास लाख रूपए देने के निर्देश दिए हैं। करिश्मा ‘पेप्सी यंगिस्तान का वाव’ की विजेता रही हैं, जो कंपनी द्वारा इंडियन प्रीमियर लीग-2010 में आयोजित किया गया था।

गौरतलब है कि कमीशन का अनुभव है कि कंपनीज ज्यादातर उपभोक्ताओं को आकर्षित करने के लिए ऐसे बड़े-बड़े पुरस्कार घोषित करती है, पर विजेताओं के हाथ कुछ भी नहीं लगता। इसलिए ये निर्देश दिया गया।

दिल्ली कंज्यूमर कमीशन ने पेप्सिको को पुरस्कार राशि के साथ हर्जाना राशि दस हजार और अभियोग राशि दस हजार तीस दिन के अंदर देने के निर्देश दिए हैं।

कमीशन के सदस्य एन. पी. कौशिक का कहना है, ‘’कंपनीज अक्सर उपभोक्ताओं को लुभाने के लिए बड़े-बड़े पुरस्कारों की घोषणा कर देती है और लोगों से इन प्रतिस्पर्धाओं में भागीदारी का आग्रह करती है। यह सब बिजनेस को बढ़ावा देने के उद्देश्य से किया जाता है।‘’

कमीशन ने यह भी बताया कि हालांकि बड़ी संख्या में प्रतिभागियों को सांत्वना पुरस्कार संगीत और गाने डाउनलोड करने के रूप में दिया गया पर विजेता के हाथ कुछ भी नहीं लगा।  

The Delhi State Consumer Disputes Redressal Commission (SCDRC) has directed PepsiCo India to pay Rs 50 lakh to Delhi resident Karishma. She was the winner of a competition "Pepsi Youngistan Ka Wow" organised by the company in 2010 Indian Premier League. 

The order comes after the commission noted that there is a growing tendency among companies to attract customers by announcing big prizes but the winner is hardly given anything. 

The Delhi consumer commission asked PepsiCo India to pay the amount along with compensation of Rs 10,000 and litigation charges Rs 10,000 within 30 days.

NP Kaushik, a member of the commission, said, "There is a growing tendency amongst the corporates to attract the customers by announcing big prizes and asking the public to participate in the competitions. It is done with a motive to promote business."

The commission has also stated that though consolation prizes were given to a large number of participants in the form of downloading music and songs, the winning prize was hardly given. 

Tata Starbucks has appointed Navin Gurnaney as its Chief Executive Officer (CEO) with effect from January 1, 2019. He will be replacing Sumitro Ghosh.

Ghosh will returns to the US parent company after a three-year stint. 

With this new role, Gurnaney will be responsible for driving Tata Starbucks overall strategic direction and vision in India. He will also work towards strengthening Starbucks business growth.

Gurnaney first joined the company in 2004. He was a leader on US business for eight years in operations and partner resources, based in Atlanta, Georgia.

John Culver, Group President, International, Channel Development and Global Coffee & Tea at Starbucks Coffee Company, said, "We are pleased to welcome Navin Gurnaney, who has a proven track record of success within Starbucks and is a business leader with the ability to bring people together, as Tata Starbucks continues to innovate and position itself for long-term growth in the India market."

Tata Starbucks, a joint venture between Tata Group and Starbucks, started operations in India in October 2012.

Manpasand Beverages, makers of Mango Sip fruit drink, plans to expand aggressively across India and abroad and also enhance its production capacity, after stitching an ambitious distribution pact with Parle Products for the domestic market.

"Besides expansion across the country, we are also looking to expand into other countries including those served by global beverage giants as consumers globally are shifting to health-focussed beverages and the market is growing exponentially," the company's Chairman and Managing Director Dhirendra Singh said.

Asked about whether the company was in a position to take on global giants like Coca-Cola and PepsiCo which have also been betting big on the juice market, Singh said, "We welcome competition and are confident of facing the same.

"We understand the preferences and aspirations of rural consumer way better than the competition and are confident of offering new products as per the regional tastes."

In an interview to, Singh said, "With our experience on expanding from the ground within India, we are now confident of taking on multinational giants within our country and also in other countries."

Manpasand, which became the country's first listed non-alcoholic beverages firm with an IPO in June 2015, has been hailed as a success story of disruptive business model with a strong focus on consumers in the rural and semi-urban India with a strong portfolio of Rs 5-10 per pack products.

However, it had to endure negative sentiments recently when its long-serving auditor resigned and the company's market cap took a hit of about 50 per cent in a fortnight.

Singh said it was an abberation and the company has already declared its results, audited by the new auditor.

"The auditor issue was an aberration and our results have also been already audited by the new auditor. These issues are now things of past and we have already started working on our expansion plans within India and abroad," he said.

Talking about the new tie-up with Parle Products, the maker of famous Parle-G biscuits, Singh said it is a win-win situation for both the companies.

For Manpasand, it is a ten-fold jump in market access as it gives it the largest distribution network of 60 lakh retail outlets and 10,000 distributors in India.

Non-alcoholic beverage market is the fastest growing segment in India with total market size of Rs 13,500 crore. The juice market in India is estimated to grow at a rate of 23 per cent till FY2021, as compared to 9.6 per cent for the carbonated drinks market. Within this segment, the mango drink segment contributes more than 50 per cent.

Singh, who studied in Varanasi and first tested his products in the western Uttar Pradesh, said the rural segment presently accounts for one-third of the total market, is set to grow to 50 per cent in next five years on back of rising income levels, competitive products and favourable price offerings.

Singh said the exclusive 10-year distribution arrangement with Parle Products, coupled with accelerated growth plans, would help the company expand its consumer base quickly.

"Through the agreement, Manpasand will offer products on Health-for-All plank in the form of combo packs consisting of products like MangoSip and Parle-G biscuits at most affordable price points and thereby fulfilling the aspirations of consumers in rural and semi-urban markets," he said.

For Parle Products, the arrangement will complement its objectives of new growth in premium product range in modern trade while maintaining steady growth in traditional trade.

Singh, who served in a government job before going the entrepreneurship way, said the company would expand its production capacity to meet the demand from an expanded distribution network and for its expansion into newer markets.

In the last two years, the company has invested around Rs 600 crore, funded completely from Initial Public Offer and the Qualified Institutional Placement to expand its production base to nine manufacturing facilities spread in five states.

Manpasand presently has five manufacturing facilities -- two in Vadodara and one each in Ambala, Varanasi and Dehradun.

The four new facilities will be up and running by the third quarter of the current financial year, after which the total capacity will rise to 3.5 lach SKU (stock keeping unit) per day.

"With our new distribution pact with Parle Products, we will need a quantum jump in our supply to distributors and retailers. We are planning to expand our production capacity across the country as well to meet this demand," he said.

Besides expansion across the country, the company is also looking to expand into other countries including those served by global beverage giants as consumers globally are shifting to health-focussed beverages and the market is growing exponentially, Singh said.

He said the company's business model is focussed on offering products as per the regional tastes.

"Whether it is India or any other country, the shift away from carbonated drinks and the continuing emergence of health-conscious consumers in the beverages market suits our business model very well," he added.

"Our focus is on serving the consumers with the right mix of products, while also keeping in mind the interest of distributors and retailers," Singh said.

Last week, the company reported sales of Rs 984.95 crore for the year ended March 2018 and profit after tax of Rs 99 crore with a 37.7 per cent growth.

The Biggest U.S Pizza delivery chain Domino’s Pizza Inc reported much better quarterly profit than expected as the company getting benefit by the higher demand in united state of America.

Sale of all same stores of company owned outlets in United States jumped 8.4% in third quarter ended September 10.  The company owned outlets was the biggest source of profit for largest U.S Pizza delivery chain.

This jump was far better than expected as the analyst was expecting 6.6% rise by research firm Metrix.

After jumped in sale Domino’s net income rose to $56.4 million and $1.18 per share in the latest reported quarter from $47.2 million or 96 cents per share last year.

According to Reuters, Excluding items, the company earned a profit of $1.27 per share, beating analyst’s average estimate of $1.22