Carbonated water brand Perrier launches digital campaign#ThePerrierConfluence in India

In efforts to highlight the versatility of the product and to reach out to its consumers Hindustan Liquids has announced its first digital campaign #ThePerrierConfluence in India, for its iconic French brand- Perrier.

The campaign will feature influencers from varied walks of life showcasing the idea of ‘making your own Perrier-infused drink’.

Highlighting the versatility of the Perrier Carbonated Water, the brand has brought together influencers from across segments to create beverages that are a reflection of their personalities.

The idea behind the campaignis to also enunciate the aspect of having a Perrier anytime, catering to any mood. From an immunity booster for fitness enthusiasts, to cocktails for party animals, to a coffee with a twist, the #ThePerrierConfluence, hasgot you all covered!

“At Perrier, we are taking this time for our consumers to master the art of creating their own drinks from scratch. #ThePerrierConfluencecampaign will particularly emphasize on how everyone and anyone staying at home can nudge their inner artist while choosing a healthier alternative because you don’t have to be a professional to whip up a great drink,” said Chandni Kohli Dhall, Chief Marketing Officer, Hindustan Liquids Private Limited – Perrier, India.

Demonstrating the reflection of themselves by making Perrier-infused drinks, the digital campaign will consist of videos from Vicky Ratnani – Renowned Chef, Rizwan Amlani– Owner of Dope Coffee, Maheka Mirpuri – Celebrity Fashion Designer, Pankaj Kamble – Owner of Flairology, Smoke VODKA – India’s first home-grown Premium Vodka,Nikhil Chopra – Ex-Cricketer& Commentator, Karan Raj Kohli– Actor & Producer and Rahul Raghav – Bar Manager at Bombay Canteen & O Pedro.