Supply chain startup WayCool Foods receives $ 114K from Dutch Development Bank FMO

Started by Karthik Jayaraman and Sanjay Dasari in July 2015, the startup chose to pivot to a farm-to-fork B2B model.
  • Nusra Deputy Features Editor
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Farm-to-fork supply chain startup WayCool Foods has received $114,000 in grant from Dutch development bank FMO

The amount is credited for procurement and distribution of Personal Protective Equipment (PPE) kits and soil testing kits for farmers.

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15,000 small-holding farmers across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Maharashtra will benefit through this initiative, shared the statement.

“The dual-purpose PPE kits will help protect farmers during the Covid-19 pandemic, and also shield them during agricultural operations such as pesticide spraying. In-situ soil testing will enable farmers to get their soil health measured without having to travel, thus facilitating effective soil management while maintaining social distancing,” read the statement.

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Started by Karthik Jayaraman and Sanjay Dasari in July 2015, the startup chose to pivot to a farm-to-fork B2B model.

WayCool’s has categories such as food services (hotels, restaurants, caterers), processing and bakeries; general trade or sale to kirana stores and local supermarkets; and modern trade or sale to national supermarket chains and online distribution players.

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