- August 21, 2020 / 3 min readStarted by Karthik Jayaraman and Sanjay Dasari in July 2015, the startup chose to pivot to a farm-to-fork B2B model.
Farm-to-fork supply chain startup WayCool Foods has received $114,000 in grant from Dutch development bank FMO
The amount is credited for procurement and distribution of Personal Protective Equipment (PPE) kits and soil testing kits for farmers.
15,000 small-holding farmers across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Maharashtra will benefit through this initiative, shared the statement.
“The dual-purpose PPE kits will help protect farmers during the Covid-19 pandemic, and also shield them during agricultural operations such as pesticide spraying. In-situ soil testing will enable farmers to get their soil health measured without having to travel, thus facilitating effective soil management while maintaining social distancing,” read the statement.
Started by Karthik Jayaraman and Sanjay Dasari in July 2015, the startup chose to pivot to a farm-to-fork B2B model.
WayCool’s has categories such as food services (hotels, restaurants, caterers), processing and bakeries; general trade or sale to kirana stores and local supermarkets; and modern trade or sale to national supermarket chains and online distribution players.
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