Bikanervala Expands Retail Footprint with New Outlets on Delhi-Mumbai Expressway

Bikanervala, a leading name in India’s traditional savories and sweets market, has furthered its retail expansion with the grand opening of two new outlets on the Delhi-Mumbai Expressway. This latest development marks a significant milestone for the brand as it solidifies its presence in India’s culinary scene.

Bikanervala, known for its authentic Indian flavors and quality, also offers a multi-cuisine dining experience at its dine-in outlets, catering to diverse tastes. The new outlets, each spread over 4000+ sq. ft. and with a seating capacity of over 110, are designed to provide a comfortable dining experience for travelers and locals alike.

Shyam Sundar Aggarwal, Managing Director of Bikanervala Foods Pvt Ltd said, "We are thrilled to announce the inauguration of our new store at the Delhi-Mumbai Expressway. This expansion reflects our commitment to providing our patrons with unparalleled culinary experiences while staying true to our heritage."

The company plans to add at least 50 outlets in 2024. Aggarwal noted, "At Bikanervala, we understand that expansion is essential for business growth. By strategically opening our new store at a high-traffic location like the Delhi-Mumbai Expressway, we aim to tap into a new market segment and increase our brand visibility. This move not only strengthens our foothold in the industry but also creates opportunities for further expansion and revenue generation."

Suresh Goel, CEO of Bikanervala Foods Pvt Ltd said, "The opening of our new store at the Delhi-Mumbai Expressway underscores our commitment to providing convenient access to our delectable offerings to travellers and locals alike. We are excited to introduce our esteemed patrons to a culinary journey filled with flavors and memories. Expansion is a key component of our marketing strategy. By strategically expanding our presence to busy locations like the Delhi-Mumbai Expressway, we will not only increase our customer base but also strengthen our brand presence in the market. Our goal is to leverage this expansion to drive customer engagement, foster brand loyalty, and ultimately propel our growth trajectory.”

Bikanervala’s restaurants attract over 1 crore footfalls monthly, a figure that increases during festive seasons. The addition of the new outlets on the Delhi-Mumbai Expressway is expected to significantly boost the company’s overall business, enhancing its retail presence and customer reach in India.