There’s nothing like the first sip of beer, and every beer enthusiast will agree! Crafters, a home-grown microbrewery gives life to that feeling, and is ready to launch their first ever beer growler station on 10th October!
With the new product tagline “It’s not a burp, it’s a growl”, the brand is ready to roar - nay - growl, louder than ever before.
Crafters, Mumbai’s second microbrewery, was brought to life in the year 2016 by Vipul Hirani.
Handcrafted, authentic, fresh, and flavourful beers are the qualities that define the brand ideology.
With a view of providing unique styles of beer from across the world, Crafters expanded its footprints by starting its own taprooms.
In 2018, the brewery launched its first taproom “Crafters Taphouse” in Powai with a focus to provide nothing but the best and thrive on not just bringing beer to the table but delivering a wholesome experience.
During the Covid19 pandemic, Crafters was prompt at turning adversity into opportunity and adapting its offering to provide its signature brews in the form of growlers. The all new Growler Station retail set-up is a result of this turnaround.
Crafters aims to provide premium quality and excellent service as they set foot into this new territory.
Crafters thrives on three main markers of craft beer- fuller flavor, greater variety, and luring new people to be a part of the beer lover’s community!
Serving a rainbow of different grain brews, the growler station has something for everyone; each brew holds a unique identity and flavor to suit varied palates.
“The Craft beer industry was hit majorly during the pandemic and it became necessary to find an alternative to survive the current phase. I’m very thankful to the Maharashtra Government and the Excise department as they have understood the pain points for the industry and have approved the sale of the growlers. The launch of our growler station will be our first step towards starting our new journey in the industry,” shared Vipul Hirani, CEO and Managing Director, Crafters.
The craft brewing industry in Maharashtra has experienced tremendous growth in the last 3 years, however, it came to a standstill due to the Coronavirus pandemic.
The brand also has chalked out a well-thought expansion plan and is looking to cement two more of these outlets in Mumbai in the near future.
Patrons can order the growlers via www.crafterscraftbeer.in or through WhatsApp and Call. The takeaway growler can be picked up from the outlet in Andheri.