Spaceman Spirits Lab Expands into India's Vodka Market with AMARA

India's hospitality and retail sectors are set to witness the launch of AMARA, an artisanal pink vodka from Spaceman Spirits Lab Pvt Ltd, the company behind SAMSARA gin. Positioned in the super-premium category, AMARA is crafted from Bangalore Blue Grapes and rice grains from India’s Deccan Plateau and refined through a five-fold distillation process. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, giving it a fruit-forward profile and a signature pink hue.

AMARA will compete with global vodka brands known for their smoothness and quality. Spaceman Spirits Lab aims to establish AMARA as a 100,000-case global brand within the next three to five years. Distribution will be facilitated through Tilaknagar Industries (TI), a leading Indian Made Foreign Liquor (IMFL) manufacturer, which will leverage its network to expand AMARA’s presence across India and select international markets through a royalty agreement.

The company’s entry into the vodka segment is backed by market trends. According to IWSR Drinks Market Analysis, India’s vodka consumption grew by 16.5 percent in 2023, with the super-premium category expanding at an annual rate of 19.6 percent from 2022 to 2023. While value vodka accounts for 94 percent of the market, demand for premium and ultra-premium options is increasing.

"India is experiencing a post-COVID drinking renaissance. Consumers are seeking elevated experiences, occasion-driven consumption, unique flavors, and ultra-premium-quality spirits. With AMARA, we’re bringing craftsmanship and innovation into a category that is ripe for disruption," said Aditya Aggarwal, Founder and MD of Spaceman Spirits Lab.

Priced between Rs 2,500 and Rs 4,500 for a 750 ml decanter, AMARA will be introduced in a phased rollout across premium retail stores, high-end bars, and luxury hotels in Goa, Maharashtra, Karnataka, Haryana, Delhi, and Rajasthan. International expansion into Global Travel Retail, UAE, UK, and Singapore is planned for the second half of FY26.

"With AMARA, we’re not just launching a vodka; we’re creating a movement. We want to redefine how vodka is perceived, served, and savored in India. Whether in a luxurious martini, a high-energy cocktail, or a celebratory shot, AMARA brings a new level of elegance to India’s vodka market," said Riddhi Aggarwal, Co-Founder of Spaceman Spirits Lab.

As India’s premium spirits market grows, AMARA’s launch reflects the increasing demand for high-quality vodka in both the domestic and international hospitality sectors.