Radico Khaitan Expands Royal Ranthambore Whisky to CSD

Radico Khaitan Ltd, one of India’s leading IMFL companies, is expanding the reach of Royal Ranthambore Whisky by introducing it in the Canteen Stores Department (CSD). This move strengthens the brand’s position in India’s premium spirits market, reflecting the growing demand for high-end whisky.

Since its launch in 2021, Royal Ranthambore has experienced strong growth, driven by increasing consumer interest in premium Indian spirits. Radico Khaitan has been a key player in the premiumisation trend, with its luxury and semi-luxury brands contributing Rs 100 crore in net sales in Q3 FY25 and Rs 250 crore in 9M FY25. The company expects this to exceed Rs 500 crore in net sales by FY26, supported by strong demand in both domestic and international markets.

Abhishek Khaitan, MD, Radico Khaitan said, "Royal Ranthambore has recorded a strong growth over the last two years, and its entry into CSD will further accelerate this momentum in the future. This expansion aligns with our vision to strengthen our luxury and semi-luxury brand portfolio and cater to evolving consumer preferences.”

Radico Khaitan’s luxury portfolio in CSD has already seen success, with Rampur Indian Single Malt Whisky and Jaisalmer Indian Craft Gin gaining traction. With the blended scotch whisky category in CSD exceeding 10 lakh cases annually, the company aims to secure around 10 percent market share in this segment over the next year.

The introduction of Royal Ranthambore in CSD is expected to increase brand trials and build a wider consumer base. Backed by a structured distribution plan and a focus on quality, Radico Khaitan continues to strengthen its presence in India’s luxury spirits segment.