Radico Khaitan Expands Global Presence with New Spiced Liqueur

Radico Khaitan, one of India's largest manufacturers of IMFL, is introducing Ankahi Zaffran Spiced Liqueur, the first in its Ankahi Liqueur series. The product will debut at ProWein 2025 in Düsseldorf, Germany, from March 16 to 18. The company is focusing on expanding its global footprint in the premium spirits market, with shipments beginning in April 2025 across key markets, including the USA, Europe, Asia Pacific, and the Middle East.

The liqueur will be available in 1L bottles for Global Travel Retail and 700ml bottles for the global market. Radico Khaitan aims to strengthen its international presence through strategic distribution in duty-free shops and liquor retailers worldwide.

Abhishek Khaitan, MD of Radico Khaitan said, "Our vision is to take India to the world, showcasing its hidden and forgotten gems to a global audience. Ankahi Zaffran Spiced Liqueur embodies this mission, blending India's rich heritage with the art of liqueur-making. Looking ahead, we plan to introduce two more luxury brands in the first half of fiscal 2026, continuing our journey of innovation.”

Sanjeev Banga, President of International Business at Radico Khaitan added, "At Radico Khaitan, we have always been at the forefront of innovation, redefining the global spirits landscape with products that embody India’s rich heritage and craftsmanship."

The liqueur is crafted with saffron from Kashmir, blended with 21 handpicked herbs, including clove, cardamom, cinnamon, star anise, and coriander. These ingredients contribute to its unique spiced herbal flavor. The company has positioned the product as an authentic representation of India's botanical and distilling heritage.

The bottle design reflects the theme of discovery, inspired by India's untold stories and deep-rooted traditions in herbal distillation.

Tasting Notes

• Nose: Floral saffron aroma with hints of cinnamon, cardamom, and herbal notes.
• Palate: A balance of bold saffron, warm spices, and subtle herbal complexity.
• Finish: Smooth, with lingering saffron and spice, evolving with each sip.

Radico Khaitan has been a key player in India's spirits industry since 1943. The company operates multiple distilleries and 43 bottling units, supplying brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Magic Moments Vodka, and Morpheus Brandy. It is also a significant supplier to the Canteen Stores Department (CSD) and exports to over 100 countries.

With the launch of Ankahi Zaffran Spiced Liqueur, Radico Khaitan is reinforcing its commitment to global expansion and product innovation, tapping into the growing market for premium Indian spirits worldwide.