Kumaon’s Himmaleh Spirits Expands Portfolio with Agricole-Style Neoli Rum

Himmaleh Spirits, the craft distillery known for Kumaon and I and Bandarful, has introduced Neoli Himalayan Rum, positioning it as the world’s first white pure single Himalayan Agricole-style rum. Distilled in small batches in the Kumaon region, the new product represents the company’s move into terroir-specific rum production in India.

Unlike traditional rums made from molasses or jaggery, Neoli is created entirely from fresh sugarcane juice and distilled in a Double Retort Pot Still—a first in India. The spirit undergoes spontaneous fermentation and is bottled at 49 percent ABV, designed for both sipping and cocktail use.

“Neoli embodies our commitment to purity, sustainability, and craftsmanship. Every bottle carries the story of Kumaon, from the sugarcane farmers who nurture the fields to the distillers who bring their expertise to every batch. We’re thrilled to finally share this incredible product with the world,” said Samarth Prasad, Co-Founder of Himmaleh Spirits.

The product emphasizes a “farm-to-bottle” approach and leans on the natural characteristics of the Kumaon region, known for its high-altitude climate, mineral-rich soil, and clean water. These conditions contribute to the sugarcane’s quality and are intended to influence the rum’s final profile—marked by vanilla notes and a clean sugarcane finish.

Inspired by the Nyoli bird, or Great Indian Barbet, Neoli aims to reflect the rhythm and purity of its Himalayan origin. The founders position the rum not just as a product, but as a representation of the region’s environment and its people.

Ansh Khanna, Co-Founder of Himmaleh Spirits said, “India’s rum industry is at an inflection point, with consumers seeking quality, authenticity, and provenance in their spirits. Neoli is not just another rum—it’s an elevation of the category. By embracing the Agricole tradition and harnessing Kumaon’s natural bounty, we are introducing a spirit that is pure, distinctive, and crafted to redefine the rum experience in India and beyond.”

Sustainability plays a central role in Neoli’s development. Himmaleh Spirits works directly with local farmers and artisans, promoting ethical sourcing and traceability across the supply chain. This includes sustainable agriculture practices and responsible production processes. Neoli Himalayan Rum is currently available in select markets across India, with the company planning international distribution in the near future.