Dana Choga Launches 'Dana Choga Reserve' in Gurgaon

Dana Choga, the popular North Indian restaurant chain launches their new restaurant, 'Dana Choga Reserve.' A sophisticated dining experience, the Reserve format offers a mix of the brand's classic dishes and modern Indian cuisine, with a well-chosen cocktail menu. The Gurgaon location became the first reserve outlet. Three decades ago, Amita and Deepak established the first Dana Choga in Gurgaon. Their son Veer Anukul Chandhok and his wife Pritika joined the company in 2018 in order to carry on the family tradition.

As many businesses were cutting back during the difficult COVID-19 pandemic, Pritika and Anukul saw a chance to expand because they believed that there will always be a market for high-quality food. They moved from delivering 10,000 to 50,000 orders a month and opened 10 cloud kitchens throughout the NCR. Being foodies themselves, Pritika and Anukul wanted to improve Dana Choga's eating experience so that customers would choose the brand for both dining and delivery. This insight gave rise to Dana Choga Reserve, a high-end dining establishment that serves a modern Indian meal in an urban Indian setting.

With its terracotta blocks, handcrafted lighting, and ecological décor, the room's design combines modern elements with Indian culture to create a calming atmosphere. 

“We are thrilled to introduce a forward looking format of  Dana Choga. Our goal is to carry forward the legacy of Indian cuisine and wish for it to be celebrated across the globe. With the changing times it meant broadening our offerings to make it more Pan-Indian by taking inspiration from the culinary diversity of Indian food. Our team was worked tirelessly to bring this unique blend and we can’t wait for guests to experience it for themselves” said Pritika and Anukul.