Celebrate the Iconic Permit Rooms and Drinking Subculture with Permit & Co. in Mumbai

Permit & Co., a casual dining bar has been launched in Lower Parel at Mumbai location. Founded by Co-founders Aditya Vijay Hegde, Adesh Vijay Hegde and Laksh Fomra of Holy Duck have envisioned this new age to evoke the relaxed atmosphere.

In the 1960s, when Bombay reached legal drinking age and Prohibition was over, the energy of Mumbai resurfaces to meet the nostalgia of Bombay at Permit & Co. After obtaining licenses, the company grows into a collective to observe connections, cooperation, company, and a communion of Bombay's evocative origins that continues into the late 1990s.

Commenting on the launch, Aditya Hegde, Co-founder, Permit & Co. said, “There is a certain timelessness and charm that always draws us back to the stories of Permit Rooms because the best experiences are often created at spaces where you can come as you are, be yourself, and feel a sense of familiarity - with the food, the cocktails, the service, the staff, and the space. That to me personally has always been the essence of hospitality, and with Permit & Co. we create just that - an experience that transports you back into a bubble of familiarity, nonchalance, and fond memories.”

The 120-seater main dining room & bar is done up with an aesthetic minimal appeal that combines wooden fixtures with different textures.

While, Adesh Hegde, Co-founder, Permit & Co added, “The essence of Permit & Co. runs deep in its food & drink program. For the cocktails, we’ve drawn inspiration from flavours we’ve all grown up with—nostalgic, familiar tastes that we have instant connections with, mixed with a selection of spirits and in-house sodas. With food, we wanted to keep it simple but offer a very rich menu that satiates the Indian appetite. All along the way we’ve been careful not to try and reinvent the wheel but just reimagine it for today's elevated palate. Like the Irani cafes, permit rooms also are part of the quintessential taste of Bombay.”

The mixology program led by Indian mixologists Rahul Raghav & Karl Fernandes, brought their expertise together to create creative, heady cocktails brimming with local flavours and inspirations.