Restaurant India News: Tim Hortons Launches Matcha Range Across India to Tap Wellness Trends

Tim Hortons India has introduced a new range of matcha-based beverages across all its outlets nationwide, marking a strategic addition to its menu in response to the rising demand for health-oriented drinks in the hospitality sector. The launch brings ceremonial-grade Japanese matcha to Indian consumers in multiple formats, available in both dairy and non-dairy options.

The new offerings include Iced Mango Matcha, Iced Strawberry Matcha, Iced Spanish Matcha, and Spanish Vanilla Matcha Latte. Each beverage has been formulated to cater to evolving consumer preferences for premium ingredients and customisation, aligning with global trends in café-style beverages.

Tarun Jain, CEO of Tim Hortons India said, “We’re excited to introduce Matcha, a global favourite, reimagined the Tim Hortons way. Our guests are increasingly drawn to mindful indulgence and love trying new formats. This range captures the perfect balance between wellness and taste, delivering a drink that’s both comforting and cool. We feel it’s not just a drink; it’s become a vibe.”

All drinks are prepared using certified bio-organic ceremonial-grade Japanese matcha, reinforcing the brand's focus on ingredient quality. The move is part of Tim Hortons’ broader strategy to tap into the functional beverage segment in India’s urban café market.

Available for dine-in and delivery through platforms like Swiggy and Zomato, the matcha line is now accessible to customers in cities including Mumbai, Delhi, and Bengaluru. By expanding into the matcha category, Tim Hortons is positioning itself to cater to the demand for beverages that offer both flavour and perceived wellness benefits, which continue to gain traction among Indian consumers.