Swiggy hikes prices of its membership program

The food delivery platform has raised the monthly subscription service charges for existing super members, which earlier cost Rs 79, to Rs 149.
  • Vaishnavi Gupta News Editor
Swiggy

Swiggy has hiked the prices of its membership program called “Swiggy Super”.

The food delivery platform has raised the monthly subscription service charges for existing super members, which earlier cost Rs 79, to Rs 149. Similarly, the 3-month Swiggy Super membership plan, which was priced at Rs 179 earlier, will now be available for a price of 349.

The company’s upgraded membership plans will be effective starting from 08/01/2019. These upgraded prices will be applicable to the existing Swiggy Super members upon renewal.

For the first-time members/newbies, Swiggy is offering Swiggy Super Membership for Rs 79 for 1 month and Rs 179 for three months.

Swiggy Super Membership Programme

Swiggy’s membership program was rolled out back in July to provide unlimited free deliveries to its subscribers across all restaurants. Swiggy Super was priced at Rs 79 for one month and Rs 149 for three months.

The benefit of the membership includes that the members are not levied any surge fee during peak hours. Swiggy Super Membership Programme was introduced to take on the likes of its competitors such as Zomato and Uber Eats. Zomato’s Gold membership provides benefits like 1+1 in food and 2+2 in drinks on partner restaurants. 

Besides availing unlimited free deliveries on orders above Rs 99, the Swiggy Super members are offered priority customer services.

The food-delivery app firm promised to offer unlimited free deliveries across 35000 restaurants, listed on its platform irrespective of the distance or time of the day.

Why is food delivery trending?

In India, food trends are continuously changing with the change in eating habits of the ever-demanding consumers and the new concepts heating up the million-dollar food service industry.

From going to a restaurant over dinner or lunch, people today look out for delivery and getting their favourite food delivered to their doorstep. Similarly, rather than going to the grocery store to buy raw materials first and then cook them, customers can push a button and have their meal delivered in around 30 minutes from some of their favourite restaurants.

Seeking this opportunity not only the aggregators or delivery players who started this trend is betting big on this model but restaurants and food players are also eyeing this as the next ground to invest in.

Pros of food delivery

Placing orders online or on such apps proved beneficial for everyone. There are special discounts for new customers or discounts at various restaurants, always going on. A restaurant finder app can easily help you avail such discounts.

Brands and outlets have also started tying up with food delivery and hyperlocal mobile as getting listed on third-party Aggregators has proven very fruitful for them.

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