Indri Experience Centre Showcases Whisky Craftsmanship in Haryana

Piccadily Agro Industries Limited has introduced the Indri Experience Centre, a facility designed to offer visitors an in-depth look at the whisky-making process. Located in Indri, Haryana, the centre provides guided distillery tours, exclusive tastings, and insights into the production of Indri single malt whisky.

The facility features an interactive layout that allows visitors to explore whisky-making techniques, from copper pot still distillation to cask selection and maturation. In addition to whisky-focused experiences, the centre includes a Putting and Chipping Golf Greens area, offering a recreational element for guests.

Shalini Sharma, Head of Marketing at Piccadily Agro Industries Limited said, “Our vision for the Indri Experience Centre was to create an experience that is both immersive and enlightening. Every element of this space has been designed to reflect the passion, precision, and heritage that go into crafting each bottle of Indri single malt. This centre is not just about showcasing our single malt whiskies—it’s about inviting consumers to be part of our story.”

The architecture of the centre draws inspiration from Northern India’s havelis, integrating sustainable design elements. “The Indri Experience Centre blends India’s rich cultural heritage with sustainable design, drawing inspiration from the havelis of Northern India. Centered around a grand courtyard, its compact form features a 20-foot-high Porte-cochère leading to a bar, tasting room, merchandise shop, museum room, offices, and a laboratory,” said Anshuman Khanna, Chief Architect. The structure incorporates reclaimed 19th-century Nanakshahi bricks, double-glazed windows, and solar-reflective tiles to enhance energy efficiency.

Priyanka Singh, Founder and Studio Head at Chalk Studio added, “Exposed brick, blackened steel, and raw concrete reflect the artisanal process of whisky-making, while warm wood, leather seating, and brass accents pay homage to its rich heritage. The centrepiece is a moody whisky lounge, accompanied by an interactive exhibit space and a cigar-inspired relaxation area, all designed to provide an immersive and luxurious journey into the world of Indri single malt whiskies.”

Indri emphasizes transparency in its whisky production, ensuring high-quality ingredients and adherence to traditional distillation techniques. Visitors can observe the whisky-making process firsthand, gaining insight into the craftsmanship behind each bottle.

The Indri Experience Centre aligns with Piccadily Agro Industries' efforts to position India’s whisky industry on a global platform. By combining education, interactive experiences, and traditional production methods, the facility aims to engage both whisky enthusiasts and new consumers, reinforcing Indri’s presence in the single malt segment.