Fatburger is moving into India for the first time with a menu that will not include beef.
Beverly Hills, California based Fatburger earlier this month inked a 25-unit deal with VAZZ Foods Private Limited, a food and beverage distributor, and owner Vikramjit Singh to bring the burger brand into Northern India.
VAZZ Foods will also later grow the brand in the southwest region of India with another 25 restaurants within the next five years, said Andy Wiederhorn, Fatburger’s chief executive.
Since cows are venerated in parts of India and many people do not eat beef the menu will adapt to local preferences, offering a full line of chicken, turkey and veggie burger options, as well as a new lamb burger in Northern India.
Wiederhorn said the potential for the brand in India is “mind blowing” as the disposable income of consumers in the densely populated region is expected to grow exponentially in coming years. “We want to establish ourselves as a premium burger brand now, rather than wait to see what’s coming,” he said.
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