The company has launched the beers in Delhi-NCR, Mumbai, Bengaluru and Pune
Premium beer maker Bira 91 today said it has launched its fifth beer The Indian Pale Ale (IPA) brewed in India.
Bira 91 said in a statement The company has launched the beers in Delhi-NCR, Mumbai, Bengaluru and Pune through promotion across 250 restaurants and bars.
Ankur Jain, founder and CEO of B9 Beverages (the maker of Bira 91) said "This is a sort of a homecoming for the IPA. The IPA was perhaps the only beer style made for India, by British brewers in 1800s and pretty much died down from the world after lagers took over."
The company's other product range includes Bira 91 White, Bira 91 Blonde, Bira 91 Light and Bira Strong.
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