The 2,000-square-foot café continues the brand’s focus on offering desserts made without sugar, maida, gluten, or preservatives, reinforcing its positioning within the health-conscious segment of India’s hospitality market.
The strategy is aimed at balancing profitability with scale while ensuring a consistent customer experience across diverse locations, including residential areas, commercial zones, and transit corridors.
The drinks menu features options like Not a Picante (featuring cilantro reposado and tamarind juice) and Apples and Croissant, created using fat-washed whiskey and clarified fruit.
Amicii enters a competitive but growing hospitality market in Bengaluru, where new formats in casual dining and hybrid bar-restaurant concepts continue to gain momentum.
The revamped space brings together several elements under one roof — including a live food counter, a retail section featuring house-made products, and a reading pod developed in partnership with bookstore and café chain Kunzum.
Amicii has been developed as a versatile venue catering to different parts of the day—from extended lunches and early evening meetups to late-night gatherings.
The company’s execution model blends infrastructure investment, logistics optimization, and strategic partnerships to position itself for long-term growth in the on-tap and retail craft beer categories.