Third Culture Group Oy Launches The Zero Percent Shop for F&B brands

Third Culture Group Oy, a newly established company identity evolving from VEEN Waters Finland Oy, announces the launch of the Zero Percent Shop – a mindful lifestyle destination for online shopping, trade and wholesale distribution.

The Zero Percent Shop has been created with the aim of becoming the “go-to” platform for consumers seeking to adopt a mindful lifestyle.

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The first of its kind, the shop focuses on a unique selection of curated food and beverage brands in the categories of 0% alcohol, 0% dairy, 0% pesticides, 0% sugar, 0% microplastic, 0% meat and Fine Water.

 “we want to help consumers to drink less alcohol, consume less sugar, eat less meat, and make healthier, more organic dietary choices in order to lead happier lives,” shared Aman Gupta, Founder, Zero Percent.

The Zero Percent Shop is on a mission to empower the mindful consumption movement by building awareness and making zero-percent brands easily accessible to people who want to consume more responsibly, whilst still enjoying themselves.

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“we believe that mindful consumers are looking for honest and transparent brands that are focused on their well-being and offering products created with high-quality ingredients, which are not only eco-friendly but also enjoyable to consume. We’re convinced that the mindful lifestyle is the future of consumption,’ added Luka Fabris, Head of Marketing, Zero Percent.

 The Zero Percent shop will launch at www.zeropercent.shop starting with EU-wide sales.

They are also planning to set up further distribution in Germany, UAE and India where the group has existing operations.