Dibz hopes to be present in 10 cities by the end of October. Apart from expanding to a few more cities in Uttar Pradesh, venturing into another state is also on its to-do list.
The NightStay app is available on both Android and iOS platforms. It operates across Delhi-NCR, Mumbai, Bangalore, Chennai, Hyderabad, Goa, Ahmedabad, Jaipur, Kochi, Pune, Agra and Chandigarh.
The Bengaluru-based firm was among the largest advertisers in the FMCG category during the recently concluded India Premier League (IPL), spending Rs 10 crore on television advertising.
The FMCG major had last month acquired two South Africa-based firms D&A Cosmetics Proprietary and Atlanta Body & Health Products Proprietary through its subsidiary.