Restaurant India News: Moustache to Open Luxuria Property in Jawai, Plans 25 New Hotels by 2027

Moustache is expanding its premium portfolio with the launch of a new property under its Luxuria sub-brand in Jawai, Rajasthan, a destination known as India’s newest leopard hotspot. With this opening, the company joins other hospitality players promoting authentic and experience-led tourism in the region.

The Jawai property is the first of 25 new openings planned by 2027, as Moustache continues to expand across major destinations such as Rishikesh and Nainital in Uttarakhand; Bir, Dalhousie, and Shimla in Himachal Pradesh; Gangtok in Sikkim; and Lonavala in Maharashtra under its various verticals. The company currently manages over 33 properties across 11 states, including five under its Luxuria vertical, which contributes the highest share to its revenue.

This move reflects the ongoing growth trend in India’s hospitality sector. The luxury tourism market, valued at $72.4 billion in 2024, is expected to reach $123.8 billion by 2030, growing at a CAGR of 9.8 percent. Industry analysts attribute this rise to increasing domestic travel demand, a stronger inclination toward immersive experiences, and growing international interest in culturally rooted and sustainable stays.

Abhishek Khandelwal, Co-founder and Director, Moustache, said, “Jawai is a fascinating intersection of heritage and eco-tourism. Unlike most national parks, it isn’t a designated tiger reserve but a living landscape where humans and leopards coexist in harmony. The leopards have made caves in granite hills their home, while local shepherds continue to live alongside them with remarkable tolerance. This unique relationship makes Jawai a global model of coexistence and conservation, and we wanted Luxuria to celebrate this story through design, hospitality, and experience.”

Deepak Agarwal, Co-founder and Director, Moustache, said, “Our upcoming Luxuria property in Jawai is designed with 9 cottages, each reflecting the rustic elegance and natural beauty of the region. With the capacity to accommodate around 25 guests, the estate will offer curated safaris, local culinary journeys, and wellness-focused stays that immerse travellers in the rhythm of Jawai’s landscape. Every element, be it the architecture or service, is crafted to deliver a personalized and meaningful experience.”

Founded in 2013, Moustache initially gained recognition for its backpacker hostels before diversifying into multiple verticals, including Luxuria for premium travel and Select for mid-range family and business stays. The company projects Rs 100 crore in revenue by 2027, driven largely by growth in the Luxuria segment.

With its upcoming Luxuria openings, Moustache aims to deepen its presence in the premium and experiential travel segment. The expansion aligns with India’s growing focus on authentic, sustainable, and community-driven hospitality experiences, reinforcing the company’s position as a key player in the evolving travel landscape.